Thanks to the application of digital transformation in developing the garden, pond, and livestock farming model, young people in Phu Yen, Son La province, have earned nearly 100 million VND per month, becoming a shining example of digital transformation and economic development among young people in Son La.
Ha Van Sang, a 28-year-old man from Nguon village, Muong Lang commune, Phu Yen district (Son La province), used to work as a factory worker outside the province. However, after deducting expenses, his monthly income was meager, leaving him with very little to save. Therefore, he always dreamed of finding a job locally to have a stable income and be close to home.
After spending time working and learning from experience in the lowland provinces, he decided to return to his hometown, utilize his family's available land, and gradually implement a garden-pond-livestock farming model linked to digital content development.
The simple, intimate videos of Ha Van Sang in his peaceful village have attracted millions of views.
"My model has few followers because it's quite new, but I'm passionate about technology, especially equipment for filming, recording, and sound; moreover, before building this project, I did a lot of research online and learned from those who came before me. They have knowledge and they shared it with me," shared Mr. Ha Van Sang.
From authentic and relatable videos about daily life and work, such as farming, harvesting bamboo shoots, etc., complete with English subtitles, his videos gradually attracted the attention of many people; views, followers, and shares increased steadily, allowing Sang to earn a profit from his YouTube videos.
In 2022, Ha Van Sang continued to improve his family's hilly land, investing in livestock pens, digging fish ponds, and planting more fruit trees such as longan, mango, and macadamia nuts; he also invested in video cameras and computers to produce high-quality videos for viewers.
A corner of the VAC model of the Ha Van Sang family.
Thanks to his relentless creativity and hard work, Sang's integrated farming model now covers a total area of over 5,000 square meters; with 750 head of livestock and poultry; a fish pond with over 5,000 fish; and 2,000 square meters for growing seasonal vegetables and fruits. His two YouTube channels and one TikTok channel documenting his daily work have also reached over 200,000 subscribers and nearly 90,000 followers. These channels continue to receive significant attention from the community and his enthusiastic audience.
Ha Van Sang added that throughout the implementation of the model, he has always received attention and support from the Youth Union, Party committees, and local authorities. To date, the total income from the integrated VAC model, combining clean, nature-friendly products with the development of digital content for his family, has brought in a stable income of 80-100 million VND per month: "With a stable income, I expanded and replicated my model, developing more innovative ideas, both to build a garden, pond, and livestock model in my hometown, to create great videos for viewers on the channel, and to optimize my income."
Currently, this model generates a total income of 80-100 million VND per month.
According to Nguyen Tuan Anh, Deputy Secretary of the Son La Provincial Youth Union, replicating Ha Van Sang's startup model, the Son La Provincial Youth Union is actively promoting digital transformation for young people through practical activities such as: Connecting the Digital Space; Gen Z and the Digital Age; Youth's Role in Revitalizing Culture in the Digital Age… thereby helping young people access and share accurate information, effectively applying the power of digital platforms and social networks in socio-economic development as well as the programs and actions of Youth Union members and young people.
"Practical programs and activities supporting young people in starting and developing businesses, especially in digital transformation, have created an environment and favorable conditions for young people to develop their abilities and creative intelligence, helping them rise to prosperity and contribute positively to the socio-economic development of the locality," said Mr. Nguyen Tuan Anh.
The initial achievements of Mr. Ha Van Sang have contributed to "igniting" the passion of young people aspiring to start businesses in Son La, especially in applying digital transformation to agricultural economic development. Currently, his model has become a destination for many youth union members inside and outside the district to visit and learn from. This model was also selected by the Phu Yen District Youth Union to participate in the 2024 Rural Youth Startup Project Competition.