Booth displaying safe agricultural products of the City at the Son La Coffee Festival - Photo: VGP/LS.

From 2021 to present, the City has coordinated to organize 35 training courses on transferring production techniques according to VietGAP processes and guiding the development of concentrated raw material areas, ensuring product safety and quality. Supported the granting of VietGAP and GlobalGAP certificates for 54.5 hectares of coffee, over 166 hectares of fruit trees; supported the granting of growing area codes for nearly 93 hectares of fruit trees; nearly 40 hectares of coffee were granted 4C, UTZ, RA certificates; supported the construction of a product identification and traceability system for 5 cooperatives; supported 3 cooperatives to buy new packaging for products and supported the development of 10 OCOP products; developed 8 more safe agricultural food supply chains, bringing the total to 15 chains.

At the same time, support 640 million VND for 7 enterprises and cooperatives to develop brands and expand markets according to Resolution 128/2020/NQ-HDND dated February 28, 2020 of the Provincial People's Council; support over 217 million VND for 5 households to build facilities for preliminary processing, processing and preserving agricultural products according to Decision No. 1818/QD-UBND dated July 28, 2021 of the Provincial People's Committee. In addition, support 1.7 billion VND for Bich Thao Son La Coffee Cooperative to build factories and expand production and processing scale.

Thanks to the city's support, cooperatives have expanded their production and business scale, and built models for high productivity and income. The red-fleshed dragon fruit model of An Phu Agricultural Cooperative, Chieng An Ward, has a yield of 22 tons/ha, with a profit of 200-250 million VND/ha; the 3B commercial cow breeding model in Chieng Den Commune, has a profit of about 200 million/year; the orange growing model in Chieng Xom Commune has a yield of 20 tons of fruit/ha, with a profit of 350 million/ha; the specialty coffee growing model of Bich Thao Son La Coffee Cooperative, on average each year the cooperative exports 4,000-6,000 tons of coffee beans, 1.5 tons of roasted and ground coffee and ground coffee, with a revenue of 40 billion VND, creating stable jobs for 10 local workers, with an income of 5-6 million VND/month.

The product consumption support program has been implemented, the city has coordinated with provincial departments, branches, and sectors, telecommunications and postal corporations to organize training programs, foster knowledge about e-commerce; support training, guide livestream sales on social networks, reputable e-commerce platforms at home and abroad.

Training on digital business skills for enterprises, cooperatives, and agricultural business households
in Son La city - Photo VGP/LS

Up to now, 50 OCOP products and typical products of the City have been sold on the PostMart e-commerce platform (buudien.vn); over 700 businesses have opened accounts, equipped with QR-Code for cashless payments. In particular, coffee products of Bich Thao Son La Coffee Cooperative are sold at the chain of OCOP stores, Mega Market supermarket system; safe vegetable products of Son La Safe Agricultural Products Cooperative, Chieng Den commune and red-fleshed dragon fruit products of An Phu Agricultural Cooperative, Chieng An ward are sold at the chain of safe vegetable stores in the province and Hanoi city...

Continuing to implement mechanisms and policies on agricultural and rural development, Son La city focuses on supporting enterprises, cooperatives, agricultural production and trading establishments to build and develop key and typical agricultural products; gradually applying modern trade promotion forms. Supporting the development of agricultural product distribution systems; participating in regional and local agricultural product fairs and conferences connecting supply and demand of goods.

According to Mr. Tran Cong Chinh, Vice Chairman of Son La City People's Committee, the city has directed specialized departments to research, advise, and propose mechanisms and policies to serve digital transformation in the agricultural sector. Build and replicate safe agricultural production models, apply sensors and smart devices that are connected and automatically controlled throughout the production process. Promote modern trade promotion such as e-marketing, encourage businesses to build their own websites to promote and introduce their brands and products.

According to: Government Electronic Newspaper