(sonla.gov.vn) Coffee has long been a key crop, bringing economic efficiency, attracting tens of thousands of farming households in Son La. Up to now, the whole province has over 20,000 hectares of coffee, with an estimated annual output of 40,000 - 50,000 tons of beans. In order to honor coffee trees as well as coffee growers, and at the same time celebrate the 128th anniversary of the founding of Son La province (October 10, 1895 - October 10, 2023); 15th anniversary of the founding of Son La city (October 26, 2008 - October 26, 2023). From October 20 to October 23, 2023, Son La province solemnly organized the first Son La Coffee Festival in 2023.
The first Son La Coffee Festival in 2023 will be held from October 20 to October 23, 2023.
Within the framework of the festival, events will take place such as: Exhibition Fair - Theme "Son La Coffee - Integration and Development" displaying the province's socio-economic development achievements; Coffee products inside and outside the province; Tourism products; Products of sponsors; Safe agricultural products of Son La province and other provinces and cities; Ornamental products; Products and spaces for creating images of processed coffee. Workshop on improving the quality of Son La coffee - Topic "Sustainable coffee production" to discuss solutions to improve the quality of Son La Arabica coffee; Announce the high-tech coffee production area; Hand over the Decision on investment policy and approve the investor of the Son La Arabica coffee planting project. Conference on connecting coffee product trade to provide specific information about Son La province's coffee products for domestic and foreign consumers and businesses to research, learn, connect, consume and export; Exchange and connect trade between Son La coffee production, processing and export enterprises with domestic and foreign coffee consumption and import partners; Sign contracts, cooperation, and memorandums of understanding.
A series of events within the framework of the first Son La Coffee Festival in 2023, aiming to promote Son La Coffee products.
And the activities of Inauguration of investment projects in the coffee sector; Exhibition of beautiful photos of Son La coffee - Theme "Son La Coffee - Journey to create a brand"; Competition of farmers; Coffee Gala and Organizing tours to experience and explore coffee tours.
Especially at the Opening Ceremony with the theme “Arabica Son La - Flavor of the Northwest Mountains” held at the Northwest Square, there will be the participation of Party and State leaders and a special welcoming art program with a solidarity dance with the participation of a large number of people.
Through a series of events within the framework of the first Son La Coffee Festival in 2023, to promote Son La coffee, develop high-quality coffee to contribute to enhancing the value, affirming the position of Son La coffee in domestic and foreign markets; Honoring coffee growers, producers, processors and traders, encouraging the community to join hands to foster the development of coffee culture in Son La province in particular and Vietnam in general.
The Festival will have the participation of businesses inside and outside the province.
At the same time, introduce the unique image of coffee culture, people, potentials, strengths and tourism of the province, create a friendly and hospitable image of Son La, attract investors and tourists to Son La. Promote production development, connect supply and demand, innovate, increase income, stabilize the lives of ethnic minorities and mountainous areas. Promote the spirit of entrepreneurship, start-up businesses, support the process of economic restructuring towards increasing the proportion of goods and services in especially difficult communes of ethnic minorities based on the potential, strengths and available resources in the locality.
Official program of the first Son La Coffee Festival in 2023:
Le Hong