A live stream sales session

Applying digital transformation to the strawberry growing model, in the past 3 years, Xuan Que Strawberry Cooperative - one of the cooperatives with the largest strawberry growing area in Son La province with more than 30 hectares, has established a separate marketing department - consisting of local youth trained in digital technology to manage the growing area, and at the same time bring strawberry products with traceability stamps to e-commerce platforms, such as: Tiktok, smart port...

Digital transformation creates momentum and contributes to promoting agricultural development in Son La.

Mr. Nguyen Van Nam, Director of the Cooperative, said: In previous years, the total revenue of the Cooperative reached 7 - 8 billion VND/year; in the past 3 years, when applying digital transformation, the quality of products as well as the number of customers knowing about the Cooperative's products have increased, so the total revenue of the Cooperative has reached 11 - 12 billion VND/year.

According to Mr. Nam, to transform digitally in agriculture, first of all, the head of the cooperative must be very serious in management, approach and operation, only then will the product be serious and suitable for e-commerce platforms. Currently, Xuan Que Strawberry Cooperative is trading dried and soft-dried products, which is very effective in digital transformation and e-commerce.

People live stream to sell products

Established at the end of 2021, Son La Agricultural Cooperative has 30 members, all of whom are young, enthusiastic agricultural engineers and share the desire to develop the cooperative in a safe and sustainable direction.

Currently, the Cooperative raises 500 3B commercial cows, 150 breeding cows, and cooperates with households to grow hundreds of hectares of chili peppers, Catimor coffee... Along with circular production, the Cooperative also actively applies digital transformation from management, production, breeding to traceability and sales.

Practice taking photos, making clips, and interacting directly with customers.

Mr. Tran Duc Mien, Deputy Director of the Cooperative, said that the Cooperative has applied digital transformation to management using QR codes and electronic diaries, contributing to reducing paperwork and improving accuracy in management and operations. The entire facility is connected into one system, all reporting information on this system is operated through software; products are also put on e-commerce platforms, such as Lazada, Shopee... gradually shifting from traditional sales to online sales.

According to Mr. Mien, digital transformation has helped increase work efficiency at the cooperative by about 200%. For example, when managing drugs, vaccines or any type of medicine to treat cows, to know how much is left in the warehouse for further treatment or to buy more, previously you had to go to the warehouse, paperwork, and books were a lot, but now with the electronic management system, each product has a code, the manager can use the phone to know how much is left in the warehouse and suggest purchasing or not. Thus, it has reduced the time for workers, helping the management team not waste time and grasp daily data.

Guide farmers to sell on e-commerce platforms.

In order to help farmers change their mindset and gradually apply digital transformation to agricultural production, Son La province has developed thousands of community digital technology teams in villages and hamlets with the core being youth union members responsible for supporting people in using and applying digital platforms.

To date, Son La has had more than 70,000 agricultural production households trained in digital skills and created accounts on e-commerce platforms; nearly 1,000 products have been put on e-commerce platforms.

Mr. Duong Van Bien, Deputy Head of the Department of Animal Husbandry, Veterinary Medicine and Aquaculture of Son La province, said: Many businesses, cooperatives and farming households have proactively applied science and technology, especially digital technology, in production, cultivation and aquaculture processes to increase product value.

With just a smartphone, applying digital transformation to agricultural production becomes accessible to farmers.

At the same time, the Internet and social networks have been used to promote and sell online, participate in e-commerce platforms, expand supply to domestic and foreign markets or export. Mr. Duong Van Bien added that to promote digital transformation, the Department of Animal Husbandry, Veterinary Medicine and Fisheries of Son La province has advised the province and the industry to have mechanisms and policies to pay attention to investing in management and livestock models applying digital technology, such as managing livestock by ear piercing, or in chain production models.

The application of digital technology in agricultural production with smart platforms and modern equipment has brought practical economic efficiency, contributing to solving the output problem for agricultural products, thereby creating a driving force to promote the development of the agricultural sector in Son La./.

Tran Long/VOV Northwest