On the evening of November 21, at Royalcity Trade Center No. 72A, Nguyen Trai, Thanh Xuan, Hanoi, the 2024 Vietnam Regional Specialties Fair was held, organized by the Hanoi People's Committee. The fair had the participation of Son La province with 24 booths featuring specialties of districts and cities in the province introduced by the Son La Provincial Center for Investment, Trade and Tourism Promotion.

The fair is a good opportunity for businesses and localities to promote their specialty products to consumers and tourists at home and abroad, participate in the supply chain, and effectively consume in the capital market. This is also a place for distributors to search and choose sources of goods, an event that consumers respond to and look forward to at the end of the year to visit, shop, and experience the regional culture of Vietnam.

Participating in the “Specialty Booth” at the fair, cooperatives and enterprises of Son La province displayed and introduced typical products, specialties of localities, products with protected geographical indications, many new products with quality and packaging designs oriented towards export.

Ms. Cam Thi Chung, Sop Cop district, Son La province:Today we bring you famous products of Sop Cop, in which sticky rice is a typical product and is very popular with the people.

Son La's typical and famous agricultural products such as: buffalo jerky, Chinese sausage, cham cheo, honey, vermicelli, coffee, tea, dried fruit, plum, longan, passion fruit... attract a large number of people and tourists to visit and shop; they are loved and welcomed by many people.

Ms. Tran Kim Dung, Thanh Tri, Hanoi:I went around here, there are many products of Son La, I see very rich diversity and many special agricultural products.

Many cultural and tourism promotion activities and product demonstrations have been organized by provinces, cities and businesses, creating a festival for visitors to explore and experience the specialties, culture and tourism of regions across the country. This is an opportunity for businesses and localities to promote their specialty products to domestic and foreign consumers and tourists, and to participate in the effective supply and consumption chain in the capital market. The fair will become a prestigious destination, introducing quality specialty products from 63 provinces and cities across the country. The fair is open to visitors from 9:00 a.m. to 9:00 p.m. every day, from now until November 24./.

Performed by: Thuy Dung