Over the years, the district's fruit products have gained a reputation among consumers, expanding their market to many provinces and cities nationwide and for export. To achieve these positive results, the district has assisted and supported cooperatives and households in maintaining stable production and securing markets, especially overseas markets. The district has directed the Agricultural Service Center to strengthen the management of safe production processes, such as VietGAP and GlobalGAP, and improve product quality towards organic farming practices.

To date, the district has coordinated with the Post-Import Plant Quarantine Center I, Department of Plant Protection, to evaluate and grant 48 planting area codes, covering a total area of ​​481.7 hectares and a production of 4,799 tons. Of these, 12 codes are for longan cultivation exported to the US market; 23 codes are for longan and mango cultivation exported to the Chinese market; and 13 codes are for longan cultivation exported to Australia and New Zealand. The district has also focused on building safe fruit growing areas and developing supply chains. Within the district, there are 73 agricultural cooperatives, of which 48 cooperatives and companies produce fruit according to VietGAP standards, covering 982 hectares.

People in Chiềng Khương commune are harvesting early-ripening longan.

Song Ma District has directed specialized agencies to coordinate with cooperatives to participate in the exhibition and introduction of products at the "Son La - Hua Phan Tourism and Culture Festival 2024" in Hua Phan province, Lao People's Democratic Republic; to coordinate with the Department of Industry and Trade to connect with the Department of Industry and Trade of Lao Cai province and Minh Khai Company to survey growing areas, find linkages for consumption and export of agricultural products to the Chinese market. It has also directed specialized agencies to coordinate with relevant units to guide cooperatives and households in bringing agricultural products to e-commerce platforms such as Sendo, Shopee, Lazada, Pots mart, Voso... to connect for consumption and export. Furthermore, it has guided organizations and individuals in effectively managing the certified longan production areas. Inspect and monitor cooperatives regarding record-keeping of fruit-growing areas, the use of pesticides by farmers, harvesting and preservation methods, and the application of certified trademarks such as "Song Ma Longan," "Son La Longan," "Son La Pineapple," "Son La Mango," "Son La Dragon Fruit," and the certified trademark "Song Ma Purple Sugarcane"... Maintain 2,994 longan drying ovens at processing facilities in the area; including 2,262 manual drying ovens and 732 clean steam drying ovens for the 2024 longan processing crop.

Toan Thang Agricultural Service Cooperative, Na Nghiu commune, is collaborating in the purchase of green-skinned elephant mangoes.

From the beginning of the year until now, the total consumption of fruit in the district has reached over 7,820 tons (equivalent to 13.7% of the total annual production); the estimated value is over 65 billion VND. Of this, 400 tons of mangoes were exported to the Chinese market. Several fruit products in their main harvest season, such as mangoes, bananas, pineapples, and early-ripening longan, are largely purchased by businesses and cooperatives to supply supermarkets and clean fruit stores in provinces and cities nationwide, as well as for export to the Chinese market. Currently, with the main longan harvest season approaching, the district is directing specialized agencies and the People's Committees of communes to coordinate with cooperatives and businesses to maintain traditional trading partners and promote the district's agricultural products.

With the involvement of Party committees and authorities, and the proactive efforts of cooperatives and farmers, Song Ma district will strive to achieve and surpass the plan for the consumption and export of agricultural products in 2024, continuing to promote the district's fruit brand further.