With great potential for water surface area, over 13,000 hectares in the districts of Quynh Nhai, Muong La, Thuan Chau... In recent years, Son La province has implemented many solutions to exploit and use the water surface of the reservoir area.hydroelectricfor aquaculture. Along with that, local departments and branches have proactively coordinated with relevant units to deploy scientific and technological tasks to effectively exploit the certification mark "Son La Da River Fish" associated with the national target program on new rural construction in the locality.

The certification trademark "Son La Da River Fish" was granted a registration certificate by the Department of Intellectual Property in 2018. Immediately after being granted the protection certificate, the Department of Science and Technology granted the right to use the certification trademark to 13 organizations and individuals raising fish in cages in Quynh Nhai; Muong La and Thuan Chau districts. However, the certification trademark "Son La Da River Fish" has not yet been effective. In response to that reality, in 2022, Son La province deployed the task of building a model to effectively exploit the certification trademark "Son La Da River Fish" to serve the construction of new rural areas, under the Intellectual Property Development Program to 2030; chaired by the Center for Research and Development of Agricultural Systems, under the Vietnam Academy of Agricultural Science and Technology.

Master Bui Quang Duan, Center for Research and Development of Agricultural Systems, Head of the task: The project has been implemented since 2022. Up to now, through the activities of the project program, we have also supported in providing knowledge about building and developing markets for products connecting consumption channels. In addition, within the framework of the project, we also organized with the cooperative to organize a production plan to bring the most advantageous fish products of the Quynh Nhai region. For example, here we focus on the catfish breed, which is a fish that is abundant in Quynh Nhai district, to bring to the Hanoi market with high quality.

The project implementation team has built a model by granting the right to use the certification mark to 5 cooperatives raising fish in cages on hydroelectric reservoirs that meet the conditions; of which 3 cooperatives in Quynh Nhai district were selected to participate in the model, including: Ho Quynh Aquatic Cooperative, Chieng On Commune; Chieng Khoang Aquatic Cooperative and An Binh Aquatic Cooperative, Chieng Bang Commune. At the same time, implementing consulting activities on exploiting NHCN; Building and connecting trade channels, directly introducing products to organizations and individuals distributing and consuming products; organizing training to improve capacity for people participating in the model.

Ms. Dieu Quynh Nga, Vice Chairman of People's Committee of Chieng Bang Commune, Quynh Nhai, Son La: The establishment of the Da River fish certification brand in Quynh Nhai district in general and in Chieng Bang commune in particular is a great potential advantage for the development of the commune's fisheries industry, creating opportunities for Da River fish products of cooperatives in Chieng Bang commune to have a larger consumption market and creating conditions for jobs for cooperative members as well as in the future to develop and expand fish cages in the area.

Along with that, the project implementation team has built a fanpage running on Facebook according to standards to ensure quality content and form; Designed and printed product labels, including product information traceability stamps with a quantity of 60,000 pieces; 300 handbooks introducing cooperatives, enterprises and products; 1,500 leaflets introducing fish farming technical processes;... Up to now, the above products have been handed over to cooperatives for use to serve the connection of product consumption channels.

Mr. Lam Duc Do, Director of HTC Aquatic Products Ho Quynh, Muong Giang, Quynh Nhai, Son La: The district and commune are very interested. Recently, they have implemented a model to exploit the certification label of Da River Fish under the Ministry of Agriculture, which I think is very good. Because of this fish, I cooperate with my commune to produce fish to sell in Hanoi and neighboring provinces. I think that building a brand is very good.

The successful development of the model of exploiting the certified trademark “Da River Fish, Son La” to serve the construction of new rural areas has helped cooperatives participating in the model connect and expand the consumption market, enhance the prestige and competitiveness of the products. The results achieved by the project will also provide practical basis and lessons learned for organizations and individuals to continue exploiting the community trademark for other localities in Son La province./.

Performed by: Manh Tien