Quynh Nhai District launched smart tourism software "Quynh Nhai Tour".
Photo: PV

Digital platform application for tourism promotion

Currently, 12 districts and cities of the province are maintaining electronic information portals, updating detailed information about the district and tourism activities. Most businesses and individuals providing tourism services, tourist areas and destinations build their images and promote themselves through websites and social networks.

In Moc Chau district, tourism activities have quickly approached and taken advantage of the strength of the internet to promote the image widely. In particular, it is necessary to mention the construction of websites posting information and images of attractive destinations, helping tourists easily learn, know and come to Moc Chau to explore. Typically, the website https://dulichmocchau.net/ has been operating since 2007, upgraded many times, and is still a reputable information channel, constantly updating the latest information and images about Moc Chau tourism. In addition, the district has completed and put into use the 3D/360 smart interactive tourism map of Moc Chau district; many tourism businesses in the area have also built and developed reputable websites, introducing and promoting tourism.

Tourists experience Moc Chau tourism using virtual reality technology.
Photo: PV

Ms. Trang Thi Giang, Deputy Head of the Department of Culture and Information of Moc Chau district, said: The district is maintaining the website https://checkinmocchau.vn/, providing tourism information for visitors. The website regularly updates information about destinations, tourism products, services... for readers to refer to and learn about Moc Chau.

Quynh Nhai Travel Joint Stock Company has used social networks to introduce its products and services. Mr. La Van Phong, Director of the Company, shared: Currently, the Company maintains and develops the fanpage "Quynh Nhai Travel" with 29,000 followers, the tiktok channel has 65,800 likes and nearly 2,800 followers. The content is updated daily, recording the experiences of tourists on the Son La hydroelectric reservoir, such as Uy Phong bay, boating, culinary services, cultural exchanges... creating a good impression on tourists about professional tourism services.

Digitalization in tourism management

In 2023, Moc Chau district launched the tourism software "Moc Chau tour" - a smart application that helps digitize 5 services, including: Tourism of landmarks, indigenous culture, traditional products, cuisine and resorts. The application helps state agencies easily manage business activities in the area, helping businesses, units, and business households to exploit, communicate, promote products and services to tourists and help tourists experience Moc Chau safely and conveniently.

Cultural and tourism events help widely promote Son La's tourism image.

Ms. Nguyen Thi Hoa, Vice Chairwoman of Moc Chau District People's Committee, said: The district focuses on developing the "Moc Chau tour" application to promote the local tourism image more strongly, helping tourists access tourism services quickly and accurately, without going through intermediaries. In the near future, the district will continue to upgrade the application, integrate more sales utilities, and introduce agricultural products to increase the spreading effect of this application, contributing to the development of tourism in the district.

Recently, Quynh Nhai district also launched the smart tourism software "Quynh Nhai Tour" developed by IGB Joint Stock Company, with the goal of optimizing local tourism management and experience. The software has outstanding features such as: Online travel service booking; detailed tourism information; virtual guide feature; business support tools... helping tourists search for information, book hotels and experience Quynh Nhai district's tourism services conveniently and quickly through images, videos, AI artificial intelligence...

Ms. Dieu Thi Nhat, Head of the Department of Culture and Information of Quynh Nhai district, said: As soon as the software was launched, the district organized meetings to guide businesses and individuals operating tourism services in the district on how to use it. At the same time, we listened to the opinions and contributions of businesses and individuals to further improve this application in the future.

Bach Long Glass Bridge, Moc Chau Island Tourist Area

At the Provincial Museum, technology has been applied to relic management, digitizing heritage and artifacts that are being preserved and kept by the unit, attaching QR codes with information about exhibitions and relics... Ms. Ngo Thi Hai Yen, Director of the Provincial Museum, informed: In 2023, the Provincial Museum coordinated to build an application software for visiting the special national relic of Son La Prison using virtual reality (VR) technology. This is an activity to carry out the task of digital transformation and digitizing heritage, which is an important solution to preserve and promote the value of relics of special historical significance in Son La.

Digital technology has been increasingly involved in the tourism development process. Not only is it an effective promotional tool, but digitalization also helps state management agencies apply it to better manage tourism activities. These are initial results demonstrating the adaptation to the increasingly strong digital transformation of Son La tourism.

Digital transformation towards professional tourism

In recent years, the Department of Culture, Sports and Tourism has stepped up the implementation of many solutions to support localities and businesses in digital transformation of tourism. Through consulting seminars, talks, training sessions, and tourism development connections, good solutions have been suggested in the management and development of tourism services. Business activities are implemented in many forms: direct, online, marketing, product promotion, market expansion research, consulting, customer care, online purchase, sale, payment transactions... replacing the traditional methods such as printing leaflets, brochures, books, maps,... helping businesses save costs and meet the needs of tourists anytime, anywhere.

3D images recreate activities taking place at Son La Prison.

Mr. Hoang Manh Duy, Deputy CEO of Moc Chau Island, shared: The company builds unique images and impressive video clips on Facebook and Instagram to attract viewers. Along with that, new information is constantly updated on the website https://mocchauisland.com/. These are channels that help the company create interactions, provide online support to customers, learn about the needs and reviews of tourists to increasingly improve and enhance the quality of services of the tourist area.

Along with supporting businesses in many aspects, the Department of Culture, Sports and Tourism also built a voting portal for Son La province's tourism products and brands at: https://binhchondulich.sonla.gov.vn/ for people and tourists to participate in evaluating and voting on service quality, service prices, service attitude, environmental sanitation... according to the level: Good - Fair - Average. Build database software to serve the organization of online competitions, such as logo and slogan creation contests; excellent tour guide contests, video creation contests, beautiful tourism photos, Son La tour design... Thereby, affirming the brand, promoting information about tourism resources to people, creating trust, peace of mind and assurance for tourists when visiting and experiencing.

Binh Yen Bay on Son La hydroelectric lake in Quynh Nhai district.

Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism, said: In 2024, the total number of tourists to Son La is estimated to reach 4.9 million, an increase of 7.5%; revenue is estimated at 5,800 billion VND, an increase of 22.1% over the previous year. Currently, the Department is reviewing and standardizing data to serve the construction of a smart tourism system in Son La province. At the same time, planning to build a 2D interactive electronic tourism map on information indicating tourist areas and tourist attractions to serve propaganda, promotion, destination introduction, and support for tourists at Moc Chau National Tourist Area. In particular, building a Son La tourism information portal, creating an online platform providing comprehensive information on destinations, services, events, and tourism-related activities, integrating many smart features, both promoting and supporting state management of tourism.

According to: baosonla.vn