Quynh Nhai District launches smart tourism software “Quynh Nhai Tour”.
Photo: PV

Digital platform applications for tourism promotion.

Currently, 12 districts and cities in the province maintain electronic information portals, updating detailed information about the districts and tourism activities. Most businesses and individuals operating tourism services, as well as tourist areas and destinations, build their image and promote themselves through websites and social media.

In Moc Chau district, tourism activities have quickly embraced and leveraged the strengths of the internet to promote its image extensively. This includes the development of websites that publish information and images of attractive destinations, making it easy for tourists to learn about, discover, and explore Moc Chau. A prime example is the website https://dulichmocchau.net/, which has been operating since 2007 and has undergone several upgrades, remaining a reputable information channel that continuously updates the latest information and images about Moc Chau tourism. In addition, the district has completed and put into use a smart interactive 3D/360 tourism map of Moc Chau district; many tourism businesses in the area have also built and developed reputable websites to introduce and promote tourism.

Tourists experience Moc Chau tourism using virtual reality technology.
Photo: PV

Ms. Trang Thi Giang, Deputy Head of the Culture and Information Department of Moc Chau District, said: The district is maintaining the website https://checkinmocchau.vn/, providing tourism information for visitors. The website regularly updates information about destinations, tourism products, services, etc., for readers to refer to and learn about Moc Chau.

Quynh Nhai Travel Joint Stock Company has used social media to promote its products and services. Mr. La Van Phong, the company's director, shared: Currently, the company maintains and develops the "Quynh Nhai Travel" fanpage with 29,000 followers, and its TikTok channel has 65,800 likes and nearly 2,800 followers. Content is updated daily, documenting tourist experiences on the Son La hydroelectric reservoir, such as Uy Phong Bay, boat trips, culinary services, and cultural exchanges... creating a positive impression of professional tourism services for visitors.

Digitalization in tourism management

In 2023, Moc Chau district launched the "Moc Chau Tour" tourism software – a smart application that digitizes five services: sightseeing, local culture, traditional products, cuisine, and accommodation. The application helps government agencies easily manage business activities in the area, enables businesses, organizations, and households to promote their products and services to tourists, and allows tourists to experience Moc Chau safely and conveniently.

Cultural and tourism events help to widely promote the tourism image of Son La.

Ms. Nguyen Thi Hoa, Vice Chairman of the People's Committee of Moc Chau District, said: The district is focusing heavily on developing the "Moc Chau Tour" application to more strongly promote the local tourism image, helping tourists quickly and accurately access tourism services without intermediaries. In the future, the district will continue to upgrade the application, integrating more features for selling and introducing agricultural products to increase its reach and contribute to the district's tourism development.

Recently, Quynh Nhai district also launched the "Quynh Nhai Tour" smart tourism software, developed by IGB Joint Stock Company, with the goal of optimizing tourism management and experiences in the locality. The software boasts outstanding features such as: online booking of tourism services; detailed tourism information; virtual guide feature; business support tools... helping tourists search for information, book hotels, and experience tourism services in Quynh Nhai district conveniently and quickly through images, videos, artificial intelligence (AI), etc.

Ms. Dieu Thi Nhat, Head of the Culture and Information Department of Quynh Nhai District, said: "As soon as the software was launched, the district organized a meeting to guide businesses and individuals operating tourism services in the district on how to use it. At the same time, we listened to feedback from businesses and individuals to further improve this application in the future."

Bach Long Glass Bridge, Moc Chau Island Tourist Area

At the Provincial Museum, technology has been applied to the management of historical sites, digitizing heritage and artifacts being preserved and stored, and attaching QR codes to provide information about exhibitions and historical sites. Ms. Ngo Thi Hai Yen, Director of the Provincial Museum, informed: In 2023, the Provincial Museum collaborated to develop a software application for visiting the Son La Prison National Special Historical Site using virtual reality (VR) technology. This activity aims to implement the task of digital transformation and digitization of heritage, and is an important solution for preserving and promoting the value of historical sites of special significance in Son La.

Digital technology has been increasingly involved in the development of tourism. Not only is it an effective promotional tool, but digitalization also helps state management agencies better manage tourism activities. These initial results demonstrate the adaptation to the increasingly strong digital transformation taking place in Son La's tourism sector.

Digital transformation towards professional tourism.

Over the years, the Department of Culture, Sports and Tourism has intensified the implementation of various solutions to support localities and businesses in carrying out digital transformation in tourism. Through consulting workshops, seminars, training courses, and tourism development networking, effective solutions have been suggested for managing and developing tourism services. Business activities are implemented through various forms, both direct and online, including marketing, product promotion, market research and expansion, consulting, customer care, and online transactions such as buying, selling, and payment. This replaces traditional methods such as printing brochures, leaflets, books, and maps, saving costs for businesses and meeting the needs of tourists anytime, anywhere.

3D images recreate activities that took place at Son La Prison.

Mr. Hoang Manh Duy, Deputy CEO of Moc Chau Island, shared: "The company creates distinctive images and impressive video clips on Facebook and Instagram to attract viewers. Along with that, new information is continuously updated on the website https://mocchauisland.com/. These channels help the business create interaction, provide online support with customers, understand their needs, and gather feedback to continuously improve and enhance the quality of the resort's services."

In addition to supporting businesses in many aspects, the Department of Culture, Sports and Tourism has also built a voting portal for tourism products and brands in Son La province at the address: https://binhchondulich.sonla.gov.vn/ to allow residents and tourists to participate in evaluating and voting on service quality, service prices, service attitude, environmental hygiene, etc., according to the rating scale: Good - Fair - Average. A database software has been developed to support the organization of online competitions, such as logo and slogan design competitions; competitions for excellent tour guides; competitions for creating beautiful tourism videos and photos; and designing Son La tourism tours... Through these efforts, the Department affirms the brand, promotes information about tourism resources to the people, creates trust and reassurance, and ensures a safe experience for tourists visiting and experiencing the province.

Peaceful Bay on Son La hydroelectric reservoir in Quynh Nhai district.

Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism, said: In 2024, the total number of tourists visiting Son La is estimated to reach 4.9 million, an increase of 7.5%; revenue is estimated at 5,800 billion VND, an increase of 22.1% compared to the previous year. Currently, the Department is reviewing and standardizing data to serve the construction of a smart tourism system for Son La province. At the same time, it plans to build an interactive 2D electronic tourism map providing information and directions for tourist areas and attractions to serve the promotion and introduction of destinations, and support tourists in the Moc Chau National Tourist Area. In particular, it plans to build a Son La tourism portal, creating an online platform to provide comprehensive information about destinations, services, events, and activities related to tourism, integrating many smart features to both promote and support state management of tourism.

Source: baosonla.vn