Not only exploiting natural resources and cultural colors, transforming and keeping up with the digital transformation flow has helped Son La tourism have another breakthrough year, welcoming a large number of tourists and high revenue from service activities.
In 2024, Son La welcomed about 4.9 million visitors, with tourism revenue of over VND 5,800 billion, all of which exceeded the set plan. Infrastructure and guest reception services have been invested and upgraded, with nearly 630 accommodation establishments, including 12 hotels of 3 stars or higher, the rest are tourist motels, homestays...
Boat racing on the Da River lake and experience the poetic and peaceful scenery in Son La.
In particular, Son La has completed and reached the finish line one year ahead of schedule for two major goals identified in the Resolution of the 15th Provincial Party Congress, term 2020 - 2025, including Moc Chau National Tourist Area officially recognized according to the provisions of the Law on Tourism and is the 8th tourist area recognized nationwide; voted by the World Travel Awards as the World's Leading Regional Natural Destination. Along with that, the Son La hydroelectric reservoir area has also been officially included in the national tourism system planning for the period 2021-2030, with a vision to 2045.
The cultural beauty that ethnic people preserve has contributed to embellishing the tourism picture of Son La.
Currently, Son La continues to focus on digital transformation and technology application in the tourism sector to attract and invite tourists.
Ms. Nguyen Thi Hoa, Vice Chairman of Moc Chau District People's Committee - a pioneer in digital transformation of tourism in Son La, said: "Moc Chau has focused on building Moc Chau tour software to promote the image of Moc Chau, helping tourists access tourism services in the area more closely, faster, and more accurately. In the coming time, we will continue to upgrade this software, integrating the promotion, introduction and sale of agricultural products typical of Moc Chau's advantages. Hopefully, it will attract a large number of tourists to access the software, making it more convenient to visit and experience Moc Chau".
Moc Chau National Tourist Area, Son La.
Son La tourism industry is also making efforts to maintain and improve, put into operation information technology services, smart tourism software systems, such as a bilingual 3D tourism information portal; apply virtual reality technology, augmented reality and artificial intelligence to automatically explain at tourist areas and destinations; build digital maps, digitize tourist areas and destinations, accommodation establishments, tourism service businesses and tourism products integrated into the national tourism system...
Tourist areas and attractions transform digitally to meet customer needs.
Son La hopes that with the synchronous implementation of solutions, it will welcome more tourists, strive to increase revenue from tourism services in 2025 to 6,200 billion VND, and build its position and brand on the tourism map of Vietnam and the world.
According to VOV