Beyond exploiting natural resources and cultural diversity, the transformation and adaptation to the digital transformation trend has helped Son La tourism experience another breakthrough year, attracting a large number of tourists and generating high revenue from service activities.
In 2024, Son La welcomed approximately 4.9 million visitors, generating over 5,800 billion VND in tourism revenue, exceeding the set targets. Infrastructure and services for receiving tourists have been invested in and upgraded, with nearly 630 accommodation establishments, including 12 hotels of 3 stars or higher, and the rest being guesthouses and homestays.
Enjoy boating on the Da River lake and experience the picturesque and peaceful scenery in Son La.
Notably, Son La has completed and achieved two major goals ahead of schedule, as outlined in the Resolution of the 15th Provincial Party Congress, term 2020-2025. These include the official recognition of Moc Chau National Tourist Area under the Tourism Law, making it the 8th tourist area nationwide to receive this recognition; and its selection by the World Travel Awards as a leading regional natural destination. Furthermore, the Son La hydroelectric reservoir area has been officially included in the national tourism system plan for the period 2021-2030, with a vision to 2045.
The cultural beauty preserved by the ethnic communities has contributed to enhancing the tourism landscape of Son La.
Currently, Son La is continuing to focus strongly on digital transformation and the application of technology in the tourism sector to attract and invite tourists.
Ms. Nguyen Thi Hoa, Vice Chairman of the People's Committee of Moc Chau District – a pioneering locality in the digital transformation of tourism in Son La province, said: "Moc Chau has focused on developing the Moc Chau Tour software to promote the image of Moc Chau, helping tourists access tourism services in the area more easily, quickly, and accurately. In the future, we will continue to upgrade this software, integrating the promotion, introduction, and sale of Moc Chau's characteristic and advantageous agricultural products. We hope to attract a large number of tourists to access the software, making it easier for them to visit and experience Moc Chau."
Moc Chau National Tourist Area, Son La.
Son La's tourism industry is also striving to maintain and improve, putting into operation information technology services and smart tourism software systems, such as a bilingual 3D tourism portal; applying virtual reality, augmented reality, and artificial intelligence for automatic commentary at tourist areas and attractions; building digital maps, digitizing tourist areas and attractions, accommodation establishments, tourism service businesses, and tourism products, integrating them into the national tourism system…
Tourist areas and destinations are undergoing digital transformation to meet customer needs.
Son La hopes that with the synchronized implementation of various solutions, it will attract more tourists, striving to increase revenue from tourism services to 6,200 billion VND by 2025, and build its position and brand on the tourism map of Vietnam and the world.
According to VOV