The development of tourism and agriculture is identified as a driving force for building sustainable new rural areas. This includes promoting and publicizing tourism resources, potential, advantages, tourism products, ethnic cultural identity, and local specialties.

Leveraging Son La province's strengths as the economic center of the Northwest sub-region, a fair promoting the consumption of products and the tourism and culture of ethnic minorities and mountainous areas was held in Phu Yen district starting on December 21st. The fair attracted participation from 27 communes and towns in the area, along with 5 businesses and cooperatives, showcasing over 40 booths displaying and introducing characteristic agricultural products and OCOP (One Commune One Product) products from the locality.

The cultural space was organized in the Muong Tac field.

The fair, with its vibrant recreation of cultural spaces showcasing the unique cultural identities of ethnic minority groups, attracted a large number of locals and tourists to visit and experience. This year's fair was held in the Muong Tac rice fields, featuring a pathway lined with thousands of brightly colored windmills, and elaborately designed and decorated stalls that reflected the skillful craftsmanship and meticulous attention to detail, showcasing the rich cultural and culinary traditions of the ethnic groups. The fair provided an opportunity for businesses, cooperatives, and farmers from within and outside the district to network and promote their OCOP products, agricultural products, and regional specialties to consumers.

OCOP product booth

In the cultural space, many traditional activities of ethnic minorities were vividly recreated, such as the beeswax painting art on fabric of the Dao Tien ethnic group, the traditional weaving of the Thai ethnic group, and the traditional rice wine making of the Mong ethnic group. The fair also featured many activities and games for locals and tourists to experience, such as making "banh it uoi" (a type of rice cake) of the Thai ethnic group, the bell dance of the Dao Tien ethnic group, drumming of the Muong ethnic group, and bamboo pole dancing of the Thai ethnic group… Folk games included: pounding sticky rice cakes, catching eels in jars, fetching water to the village, and dragon hatching eggs.

Tourists experience the traditional weaving craft of the Thai ethnic minority.

In addition, to diversify products and enhance the effectiveness of tourism promotion, Phu Yen district, in coordination with event organizers, is holding hot air balloon demonstrations and experiences. Participating in these experiences, tourists have the opportunity to admire the beautiful scenery of the Muong Tac fields and Phu Yen town from above.

Source: vtv.vn