WinCommerce is currently the largest modern retail platform in Vietnam with over 3,500 WinMart/WinMart+/WIN supermarkets and stores in 62 provinces and cities. With its leading sales network in the domestic market and its efforts to diversify retail models for each specific region, WinCommerce aims to strongly promote the consumption of goods in general and Son La branded coffee in particular, contributing to increasing the economic value of this industry and bringing Son La specialties to a wider range of consumers nationwide.

This is the first year that Son La province organizes the Son La Coffee Festival with the goal of honoring coffee production, processing and trading activities, while promoting the image and typical coffee culture of Son La province.

Ms. Nguyen Thi Phuong, General Director of WinCommerce, and Mr. Nguyen Nhu Hung, Chairman of the Board of Directors of Son La Coffee Processing Joint Stock Company.

Mr. Nguyen Thanh Cong, Vice Chairman of the Son La Provincial People's Committee, shared his thoughts on the cooperative relationship with WinCommerce: "Son La province highly appreciates the cooperative relationship with WinCommerce in supplying the province's agricultural specialties in general, and coffee in particular, to the retail chain. I believe that, with WinCommerce's experience, professional capacity, and strong supermarket and store network, both sides will cooperate extensively to bring authentic Vietnamese, high-quality products closer to consumers; thereby enhancing the economic value of local agricultural products and contributing to the prosperity of Son La province."

According to the Memorandum of Understanding, WinCommerce will develop a plan to survey, evaluate, and coordinate with Son La Coffee Processing Joint Stock Company to complete the documentation for supplying goods according to WinMart and WinMart+ standards; share experiences in developing high-quality, sustainable sources of goods, thereby contributing to the common goal of developing the value chain and brand of Son La coffee products.

Ms. Nguyen Thi Phuong, General Director of WinCommerce, delivered a speech at the ceremony.

Ms. Nguyen Thi Phuong - General Director of WinCommerce Company shared more: "WinCommerce is committed to accompanying Son La province, developing Son La coffee products into the modern retail system, and bringing experiential values new products for a large number of consumers. Besides Son La, we are also cooperating with many localities across the country to sustainably develop the source of goods into the WinMart and WinMart+ systems, thereby contributing to ensuring livelihoods for local people".

Son La Coffee Processing Joint Stock Company was established in May 2023 with the goal of bringing the "Son La Coffee" brand to the world market, and received approval from Son La province in July 2023 for the construction of a coffee processing plant. Currently, the company owns two production lines: a wet milling technology using water-saving, recirculating technology and a closed-loop dry milling technology with dust filtration, with a total capacity of 50,000 tons of fresh coffee cherries per year (equivalent to 12,500 tons of green coffee beans/year).

WinCommerce's collaboration with the company, and its participation in the Son La Province Coffee Festival, is one of many activities within WinCommerce's strategy to promote the consumption of agricultural products and domestic goods from various localities nationwide. This contributes to building a sustainable supply of goods, providing quality products at "good prices" for consumers.

Quoc Tuan