Presenting the Son La Tourism Brand Award 2024.

In October 2024, the Department of Culture, Sports and Tourism launched the Son La Tourism 2024 competitions, including: the Son La Tourism Brand Recognition Award; the Tourism Video Clip Creation Contest; and the "Beautiful Son La Tourism Photos" Contest. After nearly two months of launching, the organizing committee received 659 entries from 73 authors nationwide for the "Beautiful Son La Tourism Photos" Contest; 39 video clips for the Tourism Video Clip Creation Contest; and 28 units and establishments registered for the Son La Tourism Brand Recognition Award.

According to the organizers, the submitted photos and videos were highly creative, capturing images of many scenic spots, tourism potential and strengths, the life and cultural activities of ethnic minorities; unique tourist destinations in Son La province, such as Moc Chau, Van Ho, Bac Yen, Muong La, Phu Yen…; and typical beautiful moments of Son La in the context of integration and development. The Son La Tourism Brand Award attracted 9 tourist areas and attractions, 7 hotels, 3 homestays, and 9 outstanding tourism service businesses throughout the province, with over 121,000 votes. This contributed to introducing and promoting the image of Son La tourism to a wide range of domestic and international tourists.

The organizing committee awarded the B prize to the winning author in the "Beautiful Photos of Son La Tourism" contest.

The organizing committee awarded the C prize to the winning authors in the "Beautiful Photos of Son La Tourism" contest.

As a result, the Organizing Committee awarded 3 A prizes to the following works: “Ta Xua Cloud Waterfall” by Vi Van Hai, Phu Yen district; “On the Summit of U Bo” by Nguyen Van Duy, Phu Yen district; “Moc Chau Morning Mist” by Vu Phi Long, Son La city; 5 B prizes, 10 C prizes and 10 Consolation prizes to the winners of the “Beautiful Photos of Son La Tourism” Contest. Two First prizes were awarded to the video clips: “Chieng Di 1 - Where We Return To”, by Vang A Thanh, Van Ho district; “Moc Chau National Tourist Area - A World-Class Natural Destination” by the group of authors Nguyen Manh Hai and Pham Thi Lan Anh, Moc Chau district; 3 Second prizes, 5 Third prizes and 5 Consolation prizes were awarded to the winners of the tourism video clip creation contest.

The organizing committee awarded the A prize to the winning authors.

The organizing committee awarded the B prize to the winning authors.

The organizing committee awarded the C prize to the winning authors.

For the Tourism Brand Recognition Awards, the Organizing Committee awarded prizes to four tourist areas/destinations with outstanding tourism products; four hotels with outstanding hotel products; three accommodation establishments with outstanding service products; and three businesses with outstanding tourism service products that meet tourism service standards.

The organizing committee presented awards for outstanding tourist areas and destinations.

The organizers presented awards to outstanding hotels.

The organizers presented awards to outstanding accommodation establishments.

The organizing committee presented awards to outstanding service businesses.

A cultural performance to welcome the awards ceremony.

Viet Anh - Duc Anh