Son La province participates in displaying, introducing and promoting agricultural products at the China - ASEAN CAEXPO 2023 fair from September 15 to September 19, 2023.

Since the beginning of the year, the province has organized and supported enterprises and cooperatives to participate in trade promotion events such as: Safe food and regional specialty agricultural products fair; Fruit and agricultural products week of provinces and cities in Hanoi; Safe agricultural products week and introduction of Son La tourism products; Fruit and agricultural products week of provinces and cities in Hanoi; Northwest Son La agricultural products trade fair; Booth area to promote and introduce safe agricultural products of Son La province associated with the program "Colors of Northwest Son La; Vietnam OCOP Fruit and Product Festival in 2022, 2023...

Display, introduce and promote OCOP products and safe agricultural products at the conferences: "Vietnam Academy of Agriculture accompanies businesses, cooperatives and people for a green, clean and safe agriculture"; Ministry of National Defense scientific conference to celebrate the 70th anniversary of the victory over Upper Laos from April 12, 1953 to April 13, 2023; Inauguration ceremony of DOVECO vegetable and fruit processing factory in Mai Son on May 19, 2023; Son La Provincial Cultural Tourism Festival "The world's leading regional natural destination at Moc Chau National Tourist Area, 2023"; 8th Congress of the Agricultural Trade Union; China - ASEAN CAEXPO Fair 2023 from September 15 to September 19, 2023.

Continue to expand the export market for the province's products, export and introduce 17 agricultural products to the markets of 21 countries and territories (an increase of 05 countries compared to 2020). The total output of agricultural products exported in 2022 will reach over 159,324 tons. Of which: Fruits of all kinds over 18,524 tons; Processed agricultural products and other agricultural products over 140,800 tons (including main products: Longan 3,734 tons; Mango 9,080 tons; Banana 4,500 tons; Tea 10,700 tons; Coffee 28,858 tons; Cassava starch 91,254 tons). In the first 9 months of 2023 (up to September 18, 2023), the whole province exported 11,345 tons of agricultural products, including: Mango 6,406 tons; Banana 3,432 tons; Longan 950 tons; Passion fruit 327 tons; Dragon fruit 230 tons. Achieved 60.7% of the Plan.

Son La province successfully organized the first Coffee Festival in 2023, creating opportunities to expand export markets for coffee products and other agricultural products of the province.

Continue to call on businesses and units to invest in Son La to build factories for preserving and processing agricultural products, invest in expanding concentrated raw material production areas, act as a hub to connect the consumption and export markets for the province's key fruit products; Implement promotional activities and trade promotion for agricultural products with key tasks. Continue to provide information, forecast and analyze the consumption and export markets to promptly provide to businesses and cooperatives to orient production and business of the unit and grasp the regulations and product standards when consuming and exporting to foreign markets. Propaganda and promotion on local and central news agencies (newspapers, radio, ...); Through direct and online trade promotion conferences; Weeks of products to display and sell products. Maintain points of sale of OCOP products and safe agricultural products.

Promote the development of e-commerce, organize training courses on e-commerce and support businesses and cooperatives to participate in reputable e-commerce platforms at home and abroad. Organize online programs (livestream)...; Implement the application of information technology and digital transformation of trade promotion activities in the province. Proactively work with the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development, the Ministry of Foreign Affairs... to request support for Son La province to expand export markets to EU countries that have just signed a Free Trade Agreement (EVFTA) with Vietnam; Support Son La province to find new consumer markets and provide information on key enterprises exporting and importing agricultural products of a number of markets in the world.

Le Hong