During the Lunar New Year 2025, tourist areas and spots in Son La province welcomed over 250,000 visitors to visit, experience, and relax, an increase of over 150% over the same period in 2024.
Of which, there were nearly 850 international visitors, more than 249,000 domestic visitors, over 72,700 overnight guests; room occupancy rate at tourist accommodation establishments reached 74%. Revenue from tourism activities reached 295 billion VND, an increase of 173% over the same period in 2024. Moc Chau town alone welcomed more than 105,000 tourists; revenue from tourism activities reached more than 136 billion VND.
Traditional hair washing festival of Quynh Nhai district in 2025.
Localities organize many cultural, artistic, sports, festival activities, entertainment and exciting experiences to attract tourists, such as: Art program to welcome the New Year's Eve to celebrate the Spring of At Ty 2025, Spring Festival to offer to Uncle Ho in Son La city; Tet Market program in 2025 in Van Ho district; cultural and artistic activities to celebrate the Party and Spring in Moc Chau town; Traditional hair washing festival in 2025 in Quynh Nhai district... Many tourist areas and spots attract a large number of tourists to visit and experience, such as: Moc Chau Island tourist area, Happy Land Moc Chau, Ban Ang Pine Forest high-class resort and entertainment area, Na Ka plum valley, Mu Nau (Moc Chau town); Quynh Nhai lake; Ta Xua, Bac Yen district...
Thanh Dao