Attending the announcement ceremony were Comrade Tong Thi Phong, former Politburo member, former Permanent Vice Chairwoman of the National Assembly; Comrade Trang Thi Xuan, member of the Provincial Party Standing Committee, Permanent Vice Chairwoman of the Provincial People's Committee; members of the Provincial Party Standing Committee; Standing Committee of the Provincial People's Committee, Vietnam Fatherland Front Committee of the province; representatives of the Department of Intellectual Property; former provincial leaders; leaders of departments, branches and sectors of the province; leaders of the National Assembly Delegation of Son La province and the provinces of Tay Ninh, An Giang and Da Nang city. On the Phu Yen district side, attending the ceremony were Comrade Nguyen Viet Hung, member of the Provincial Party Committee, Secretary of the District Party Committee; Comrade Cam Van Tan, Permanent Deputy Secretary of the District Party Committee, Chairman of the District People's Council; Comrade Dang Quang Hung, Deputy Secretary of the District Party Committee, Chairman of the District People's Committee.

Comrade Trang Thi Xuan awarded the Certificate to the Cooperative.

At the Ceremony, the Intellectual Property Office granted the Certificate of Trademark Registration."Phu Yen Rice", including rice varieties: BC15, J02, Dai Thom 8... contributing to perfecting the legal framework, creating a solid foundation and value to enhance the position of the product."Phu Yen Rice"Reaching out to domestic and foreign markets. The Provincial People's Committee has recognized the historical relic site of the resistance war against the French in Ban Nhot forest, Gia Phu commune, Phu Yen district, contributing to diversifying tourism types, tourism products and services, promoting tourism development in Phu Yen district in particular and Son La province in general; gradually realizing the goal of making Son La tourism a safe and attractive destination in the Northwest region.

Some pictures at the Ceremony.

Speaking at the announcement ceremony, comrade Trang Thi Xuan requested Phu Yen district to focus on reviewing, checking and granting the right to use the certification mark."Phu Yen Rice"for enterprises and cooperatives that meet the prescribed conditions; promote, maintain and protect the reputation of the "Phu Yen Rice" brand; manage and use the brand for organizations and individuals that have been granted the right to use the brand; maintain and develop the product value chain associated with protecting and developing the product brand. Review planning, manage planning, promote investment attraction, prioritize resources focused on tourism development, invest in technical infrastructure, develop tourism products, improve the quality of human resources, service quality, strengthen promotion and development of tourism in the area; preserve and restore historical and cultural relics and natural landscapes and ensure security and safety for tourists. On this occasion, the People's Committee of Phu Yen district granted the right to use the brand"Phu Yen Rice"for Quang Huy Agricultural Service Cooperative.

Immediately after the announcement ceremony, an art program with the theme took place."Cultural colors of Phu Hoa ethnic groups"consists of 3 chapters. Chapter I: Birth of land and water; Chapter II: Cultural colors of Phu Hoa ethnic groups; Chapter III: Phu Yen in the new day. The art program introduces to tourists and investors the potential for economic and tourism development and the unique cultural identity of the ethnic people of Phu Yen district. With elaborate preparation, the singing and dancing performances vividly demonstrate the unique cultural features of the ethnic people of Phu Yen district. At the same time, it is an invitation and welcome to visitors from near and far to Phu Yen district, to immerse themselves in the vibrant atmosphere of the festivals and to feel the beautiful land, full of potential, with simple, rustic but friendly and hospitable people.

Tam Hanh - Binh Minh - Minh Cong