Attending the announcement ceremony were Comrade Tong Thi Phong, former Member of the Political Bureau and former Standing Vice Chairwoman of the National Assembly; Comrade Trang Thi Xuan, Member of the Standing Committee of the Provincial Party Committee and Standing Vice Chairwoman of the Provincial People's Committee; members of the Standing Committee of the Provincial Party Committee; the Standing Committee of the Provincial People's Committee; the Vietnam Fatherland Front Committee of the province; representatives from the Intellectual Property Office; former provincial leaders; leaders of provincial departments and agencies; leaders of the National Assembly delegations of Son La province and the provinces of Tay Ninh, An Giang, and Da Nang city. On the Phu Yen district side, attending the ceremony were Comrade Nguyen Viet Hung, Provincial Party Committee Member and Secretary of the District Party Committee; Comrade Cam Van Tan, Standing Deputy Secretary of the District Party Committee and Chairman of the District People's Council; and Comrade Dang Quang Hung, Deputy Secretary of the District Party Committee and Chairman of the District People's Committee.

Comrade Trang Thi Xuan presented the Certificate to the Cooperative.

At the ceremony, the Intellectual Property Office issued a trademark registration certificate."Phu Yen Rice"Including rice varieties such as BC15, J02, Dai Thom 8... contributing to the completion of the legal framework, creating a solid foundation and value to enhance the position of the product."Phu Yen Rice"Expanding into domestic and international markets, the Provincial People's Committee has recognized the historical site of the resistance war against the French in the Bản Nhọt forest area, Gia Phù commune, Phù Yên district, as a tourist destination. This contributes to diversifying tourism types and products, promoting tourism development in Phù Yên district in particular and Sơn La province in general; gradually achieving the goal of making Sơn La a safe and attractive tourist destination in the Northwest region.

Here are some photos from the ceremony.

Speaking at the announcement ceremony, Comrade Trang Thi Xuan requested Phu Yen district to focus on reviewing, inspecting, and granting the right to use the certification mark."Phu Yen Rice"Granting trademark rights to eligible businesses and cooperatives; promoting, maintaining, and protecting the reputation of the "Phu Yen Rice" brand; managing and utilizing the trademark for organizations and individuals that have been granted the right to use the trademark; maintaining and developing the product value chain associated with protecting and developing the product brand. Reviewing and managing planning, promoting investment attraction, prioritizing resources for tourism development, investing in technical infrastructure, developing tourism products, improving the quality of human resources and services, strengthening promotion and development of tourism in the area; preserving and restoring historical and cultural relics and natural landscapes, and ensuring security and safety for tourists. On this occasion, the Phu Yen District People's Committee granted trademark usage rights."Phu Yen Rice"for Quang Huy Agricultural Services Cooperative.

Immediately following the announcement ceremony, an art program with the theme took place."The colorful culture of the ethnic groups of Phu Hoa"The program consists of three chapters: Chapter I: The Birth of the Land and Water; Chapter II: The Colorful Culture of the Ethnic Groups of Phu Hoa; Chapter III: Phu Yen in a New Era. The artistic program introduces visitors and investors to the economic and tourism development potential and the unique cultural identity of the ethnic groups in Phu Yen district. With meticulous preparation, the songs and dances vividly showcase the distinctive culture of the ethnic groups in Phu Yen district. It also serves as an invitation and welcome to visitors from near and far to Phu Yen district, to immerse themselves in the vibrant atmosphere of the festivals, and to experience this beautiful land full of potential, with its simple, rustic, friendly, and hospitable people.

Tam Hanh - Binh Minh - Minh Cong