The festival was attended by 200 delegates including leaders, lecturers, students of Tay Bac University and representatives of enterprises, cooperatives, and business households in the province.

Lecturer of Tay Bac University shares about digital human resource recruitment information platform at the Festival.

The Digital Transformation Day for SMEs is part of the Project to Enhance the Inclusive Digital Transformation Ecosystem for SMEs in Lao Cai and Son La Provinces (IDAP), with the goal of promoting digital transformation for SMEs in Lao Cai and Son La from 2024 to 2027, focusing on the agriculture and tourism sectors. The project focuses on supporting micro, small and medium enterprises owned by ethnic minority women, including: SMEs, cooperatives, homestays, business households, and start-up projects. The IDAP project started in September 2024 with more than 40 participating enterprises, more than 1,000 accompanying students, bringing in more than 2.9 billion VND in revenue for enterprises in Lao Cai and Son La provinces.

Businesses share experiences in business development thanks to digital transformation applications.

Tay Bac University has carried out many digital transformation activities in training and management at the school. At the same time, it has consulted and supported many localities inside and outside the province to carry out digital transformation tasks. Participating in the IDAP project, cadres, lecturers and students of Tay Bac University have participated in digital transformation training courses of KisStartup; supported a number of cooperatives and homestay businesses to build Facebook pages to post and introduce local tourism resources and cultural heritages.

At the festival, delegates listened to representatives of units introduce the potential for digital business development for local human resources; share experiences in business development thanks to digital transformation applications; and guide the use of artificial intelligence in customer approach strategies on digital platforms. Through activities, it contributes to connecting resources from businesses, lecturers, and students to promote digital transformation locally.

According to: Son La Newspaper