Discussing the development of OCOP products in the district, Ms. Bac Cam Thi Xieng, Head of the Department of Agriculture and Environment of Phu Yen district, said: The district People's Committee has directed the department to coordinate with communes and towns to review the strengths and characteristics of each locality. On that basis, evaluate products that have the potential to develop into OCOP products to support production households and cooperatives to improve product quality. At the same time, encourage organizations and individuals to apply science and technology to production, preservation and processing of OCOP products, and apply the OCOP product quality management system.

The historical tourist site of the resistance war against the French in Ban Nhot forest, Gia Phu commune on a digital platform was recognized as an OCOP product in 2024.

The district People's Committee has allocated about 500 - 700 million VND/year to support the development and improvement of the quality of recognized OCOP products. In 2024, the district will allocate over 560 million VND to develop 8 OCOP products, including: Green-skinned grapefruit of Phu Thinh Agricultural Service Cooperative; Minh Ngoc tea bags of Son La Agricultural Production and Business Cooperative; An Xoa water extract of Uyen Thuan Cooperative; historical tourist site of the resistance war against the French in Ban Nhot forest, Gia Phu commune on digital platform...

Cooperatives and entities register packaging trademarks for products, issue codes, barcodes for traceability stamps; support consulting costs for product entities in preparing assessment and classification records; support the issuance of VietGAP certificates... Up to now, the district has 24 products meeting OCOP standards from 14 cooperatives, 1 cooperative group and 3 business households in the area, including 22 products with 3-star rating and 2 products with 4-star rating.

Members of Phu Thinh Agricultural Service Cooperative take care of green-skinned grapefruit trees.

The sweet tangerine trees of Nghia Hung Food Crop Cooperative, Muong Coi Commune, have been applying VietGAP production since 2019. Up to now, the tangerines of the Cooperative have received high appreciation for the quality of partners and customers. The Cooperative has built OCOP products associated with product branding.

Mr. Nguyen Van Su, Director of the Cooperative, said: In 2020, the Cooperative's sweet tangerines were recognized as 3-star OCOP products. Currently, the Cooperative has 10 hectares of sweet tangerines, with an output of 80 tons of fruit/season, which is not enough to supply traditional customers. We have planned to expand the area of ​​sweet tangerines in the direction of organic production, in order to continue to improve the quality, brand and value of sweet tangerines, meeting the needs of customers in the province and outside the province.

Customers visit the booth displaying OCOP products of Phu Yen district.

To promote OCOP products, the district directs the Department of Agriculture and Environment; the Department of Economy and Infrastructure of the district to connect and support cooperatives to participate in trade promotion fairs organized by districts and cities in and outside the province. Promote the supply and sale of OCOP products at points of sale and product introduction in the district; bring them to points of sale and introduce OCOP products at central points of product introduction and promotion in and outside the province.

In addition, the district also guides and supports the entities to put OCOP products on e-commerce platforms, such as Lazada.vn, Shopee.vn, Sendo.vn, tiki.vn; Voso.vn, Posmart... Currently, all OCOP products of the district have been put on e-commerce platforms and electronic information portals managed by the Department of Industry and Trade, websites of the province's OCOP program and on social networking sites of enterprises and units. At the same time, encourage sellers to directly interact with small-scale products and local specialties through forms such as Livestream sales on TikTok, Shoppee live platforms...

Hoa Ban Clean Agricultural Products Cooperative, Muong Coi Commune checks product quality before packaging.

Mr. Dang Ngoc Trung, Director of Gia Dinh On Wood Cooperative, Quang Huy town, shared: Since 2022, the Cooperative has put its products on e-commerce platforms, such as Portmart, Shopee... to promote the Cooperative's products with good insulation, the steaming and drying process locks the wood's veins to prevent mold, does not use paint or bleach, creating more safety for the health of users. Therefore, the consumption of the Cooperative's products is quite favorable.

The program "One Commune One Product" in Phu Yen district has been exploiting local potential and strengths, promoting brand building, linking production and product consumption, creating momentum for sustainable agricultural economic development, contributing to improving people's lives.

According to: Son La Newspaper