With the goal of bringing local agricultural products to more major markets, Son La province organizes trade promotion programs; actively links and coordinates with provinces and cities that have signed memoranda of cooperation such as Lao Cai, Thanh Hoa, Hai Phong... Organizes livestream sales programs on e-commerce platforms, helping farmers access and promote their products on various platforms.

The ceremony marked the departure of Son La strawberries for Vietnam Airlines flights.

According to the plan for promoting agricultural product consumption in 2025, Son La province has been and continues to include Son La strawberries and plums in Vietnam Airlines' meals. At the same time, it will organize weeks showcasing clean agricultural products from Son La province in Hanoi and Hai Phong; coordinate with the Trade Promotion Department to support Son La businesses and cooperatives in participating in trade promotion fairs in Lao Cai province, connecting with foreign partners, and bringing Son La's agricultural products to a wider international audience...

Strawberry farming area following VietGAP standards in Moc Chau district, Son La province.

Ms. Le Thi Hong Anh, Director of the Son La Provincial Investment, Trade and Tourism Promotion Center, added: "When organizing programs to introduce and promote agricultural products of Son La province in the coming time, we have set requirements that the products must meet market demand; businesses and cooperatives must cooperate closely with the center to ensure that these products brought to customers are typical and outstanding products of Son La province. However, the fruit production in Son La province during the main season is very large, so we also support businesses and cooperatives with machinery and equipment so that if fresh fruit cannot be sold, it can be frozen or dried..."

Previously, in 2024, Son La also signed an agreement with Vietnam Airlines to include Son La's agricultural products in the meals provided by Vietnam Airlines' catering company; and signed consumption agreements with Thanh Hoa province and domestic supermarket chains.

Consuming Son La agricultural products on social media platforms and e-commerce sites.

The Son La Provincial Center for Investment, Trade, and Tourism Promotion also organized programs and trade weeks, attracting businesses and cooperatives to participate in more than 60 trade promotion fairs, helping cooperatives and businesses introduce and sell many agricultural products to the market in 2024.

Source: vov.vn