(vov.vn) - Preparing for the harvest of fruit trees as well as many agricultural products in 2025, Son La province has proactively planned to promote and consume agricultural products, expand links and cooperation; bringing Son La agricultural products to many domestic and international markets.
With the goal of bringing local agricultural products to many large markets, Son La province organizes trade promotion programs; actively connects and coordinates with provinces and cities that have signed memorandums of understanding such as Lao Cai, Thanh Hoa, Hai Phong... Organizes livestream programs to sell products online on e-commerce platforms, helping people to access and promote and consume products on different platforms.
Departure ceremony to bring Son La strawberries onto Vietnam Airlines flights
According to the plan to promote agricultural product consumption in 2025, Son La province has been and is continuing to bring Son La strawberries and plums to Vietnam Airlines meals. At the same time, it will organize clean agricultural product weeks of Son La province in Hanoi and Hai Phong city; coordinate with the Trade Promotion Department, support businesses and cooperatives of Son La to participate in the Trade Promotion Fair program in Lao Cai province, approach foreign customers, bring Son La agricultural products to more international friends...
Strawberry growing area according to VietGAP process in Moc Chau district, Son La.
Ms. Le Thi Hong Anh, Director of the Center for Investment, Trade and Tourism Promotion of Son La province, added: When organizing programs to introduce and promote agricultural products of Son La province, in the coming time, we have made requirements for products that must meet market demand; businesses and cooperatives closely coordinate with the center to ensure that these products brought to customers are typical products, outstanding products of Son La province. However, the fruit output of Son La province in the main season is very large, so we also support businesses and cooperatives with machinery and equipment so that in case fresh fruit products cannot be consumed, they will be transferred to freezing or drying...
Previously, in 2024, Son La also signed an agreement with Vietnam Airlines to bring Son La agricultural products into the meals of Vietnam Airlines Catering Joint Stock Company; signed consumption agreements with Thanh Hoa province and the domestic supermarket system.
Consumption of Son La agricultural products on social networking platforms and e-commerce platforms.
Son La Province's Center for Investment, Trade and Tourism Promotion has also organized programs, sales weeks; and trade promotion for businesses and cooperatives to participate in more than 60 trade promotion fairs, helping cooperatives and businesses introduce and consume many agricultural products to the market in 2024.
According to: vov.vn