(baosonla.vn) - On April 3, the Son La Provincial Center for Investment, Trade and Tourism Promotion attended the opening ceremony of the 21st Ho Chi Minh City Tourism Festival in 2025. Attending the opening ceremony were Deputy Minister of Culture, Sports and Tourism Ho An Phong, leaders of Ho Chi Minh City, and leaders of more than 40 provinces and cities nationwide.
Leaders of the Ministry of Culture, Sports and Tourism and localities attending the opening ceremony of the Tourism Festival took souvenir photos.
With the message "Convergence and Shine", the 21st Ho Chi Minh City Tourism Festival took place from April 3 to 6, at 23/9 Park (District 1), with more than 100 booths from 41 provinces and cities and 32 travel, transportation and airline businesses.
Son La province's exhibition and promotion booth at the Festival.
During the event, there will be activities such as: Tourism stimulus fair; Ho Chi Minh City tourism stimulus program in 2025; a series of seminars, conferences, job fairs, and discussions on issues of social concern related to the tourism sector; launching the program "Tourism content creation day"; art performances... This is an opportunity for businesses to introduce their products, advantages, and unique tourism service potentials...
Customers visit and shop at the exhibition booth of Son La province.
Participating in the Festival, Son La province has a booth displaying typical agricultural products, OCOP products of the province and traditional handicraft products, imbued with the cultural identity of ethnic groups in Son La province to promote and introduce to tourists the potential and advantages of the Northern agricultural granary and the attractive tourism potential of the locality, where there is Moc Chau National Tourist Area and Son La hydroelectric reservoir, which is considered as "Ha Long Bay" of the Northwest region.
Provinces perform traditional local musical instruments at the Festival. Photo: Luu Hien (Contributor).
According to: Son La Newspaper