Leaders from the Ministry of Culture, Sports and Tourism and local authorities attending the opening ceremony of the Tourism Festival pose for a commemorative photo.

With the message "Convergence and Radiance," the 21st Ho Chi Minh City Tourism Festival took place from April 3rd to 6th at 23-9 Park (District 1), featuring over 100 booths from 41 provinces and cities and 32 travel agencies, transportation companies, and airlines.

The Sơn La province's exhibition booth at the festival showcased and promoted its products.

During the event, there will be activities such as: a tourism promotion fair; the Ho Chi Minh City tourism promotion program for 2025; a series of workshops, conferences, job fairs, and seminars on issues of social concern related to the tourism sector; the launch of the "Tourism Content Creation Day" program; and artistic performances… This is an opportunity for businesses to introduce their products, advantages, and unique tourism and service potentials...

Customers visit and shop at the Son La province's exhibition booth.

Participating in the festival, Son La province had a booth displaying characteristic agricultural products, OCOP products of the province, and traditional handicrafts, reflecting the cultural identity of the ethnic groups in Son La province. This was to promote and introduce to visitors the potential and advantages of the agricultural hub of the North and the attractive tourism potential of the locality, home to Moc Chau National Tourist Area and the Son La hydroelectric reservoir, which is likened to the "Ha Long Bay" of the Northwest region.

Provinces showcased their local traditional musical instruments at the festival. Photo: Luu Hien (Contributor).

Source: Son La Newspaper