Moc Chau Island Tourist Area, in collaboration with Muong Sang ward, organized the Rain Prayer Festival.

Moc Chau Island Tourist Area, home to the world's longest glass bridge, Bach Long Bridge, owned by 26 Moc Chau Tourism Joint Stock Company, has established itself as an unmissable destination for tourists visiting the Moc Chau plateau since its opening. During holidays and weekends, the area hosts Northwest-style markets, the "Singing the Flute" market, and other community cultural activities, offering visitors exciting experiences.

Mr. Hoang Manh Duy, Deputy Director of Moc Chau Island Tourist Area, said: "In March, we coordinated with the local authorities to organize the Rain Prayer Festival, offering free admission to locals and tourists. This demonstrates the company's responsibility towards preserving and promoting the unique local cultural values, as well as creating new tourism products to attract visitors to explore Moc Chau Island Tourist Area in particular and Moc Chau National Tourist Area in general."

The rain-praying festival is held at Khan Pieu Square - Moc Chau Island Tourist Area.

Participating in community cultural activities at Moc Chau Island Tourist Area, Ms. Hoang Thu Thuy, a tourist from Da Nang city, excitedly said: "Besides experiencing walking on the Bach Long glass bridge, I also participated in unique cultural and artistic activities of the ethnic people, such as: Xoe dance, bamboo pole dance; experiencing pounding sticky rice cakes and enjoying ethnic dishes... these are interesting experiences about the unique cultural and artistic features of the ethnic people in Moc Chau."

Visitors experience the cultural atmosphere at Moc Chau Island Tourist Area.

For Pha Luong Tourism Joint Stock Company, preserving, maintaining, and developing local culture in conjunction with operational models at the Dai Yem Waterfall Tourist Area and the Moc Chau Walking Street - Night Market has created unique characteristics. Visitors have the opportunity to immerse themselves in the vibrant cultural space of the ethnic minorities. At the Moc Chau Walking Street - Night Market, visitors can experience a colorful cultural space with artistic and traditional values; enjoy unique cultural performances by the ethnic minorities of Moc Chau town in the evenings. Many artifacts and documents about the cultural, material, and spiritual life of the Thai ethnic group are also displayed, such as tools, jewelry, ancient books, and brocade textiles. In addition, visitors can enjoy traditional dishes such as smoked buffalo meat, cham cheo (a type of dipping sauce), honey, medicinal herbs, and shop for traditional brocade products and characteristic agricultural products of Moc Chau.

Tourists experience the cultural atmosphere at the Moc Chau pedestrian street.

Mr. Dinh Hong Phuc, Deputy Director of Pha Luong Tourism Joint Stock Company, said: "At the tourist areas, we provide local people with free stalls, offer food services and traditional products; organize food safety training and maintain the cultural activities of the indigenous Thai people. Thanks to this, we create a harmonious blend of nature, culture, and people, attracting tourists to visit and experience."

Preserving and promoting the cultural values ​​of ethnic groups in conjunction with tourism development is identified as one of the key solutions for developing Moc Chau tourism in an effective and sustainable manner. Ms. Dinh Thi Huong, Head of the Culture, Science and Information Department of Moc Chau town, stated: Moc Chau town has encouraged and supported the development of community tourism models; restored and recreated some unique traditional festivals. Every year, Moc Chau town maintains the organization of tourism promotion activities and events, such as: Moc Chau Tourism and Culture Week on September 2nd, Het Cha Festival, Rain Prayer Festival, Fruit Harvesting Day, Vietnam Trail Marathon... creating highlights and diversifying tourism products; annually, attracting more than 2.5 million visitors to Moc Chau, generating social revenue exceeding 3,000 billion VND.

The cultural space showcases the traditional brocade weaving craft of the Thai ethnic group at the Dai Yem Waterfall Ecotourism Area.

The collaboration of businesses and cooperatives in the tourism service sector has effectively exploited the potential, advantages, and unique cultural values ​​of ethnic minorities, transforming them into attractive tourism products. This contributes to promoting tourism economic development and making Moc Chau a safe and attractive destination for domestic and international tourists.

Huy Thanh