The cultural space of the Thai ethnic minority at Hoang Long Brocade Craft Village Cooperative, Dong Sang Ward, Moc Chau Town.

Moc Chau town offers a diverse and abundant range of souvenirs. Among them, OCOP products and local specialties play a significant role, holding a large market share in the souvenir market, such as tea, milk, and various types of dried fruits. Many OCOP products have attractive packaging and designs, are of good quality, and are reasonably priced, making them popular and sought after by tourists.

Ms. Nguyen Thi Hoa, Vice Chairman of the People's Committee of Moc Chau town, said: Developing agricultural and rural tourism, linked with the consumption of agricultural products and OCOP products, has been identified by the town as the optimal solution, bringing double benefits. Moc Chau has 32 products that meet OCOP standards, of which 18 products have achieved 4 stars and 14 products have achieved 3 stars. OCOP products that meet quality requirements and have attractive designs have been chosen by domestic and international tourists as gifts for friends and relatives whenever they visit the Moc Chau plateau.

Choosing gifts for relatives, Mr. Nguyen Tuan Hai, a tourist from Da Nang city, shared: "On every trip, agricultural products - OCOP products that are characteristic of the locality - are always the perfect choice for me to buy as gifts. I find the OCOP products in Moc Chau very diverse, with beautiful designs and packaging, and complete information, so I feel very confident buying them as gifts."

Tourists choose Moc Chau dairy products.

Previously, tourist destinations lacked souvenir products, or those that did exist were quite monotonous. Now, however, most destinations offer a diverse range of attractive products for tourists, reflecting the unique characteristics of the local area, with stalls selling agricultural products, handicrafts, local cuisine, and more.

In Na Áng residential area, Đông Sang ward, along with community tourism development models, the cultural space of the Thái ethnic minority at Hoàng Long Brocade Craft Village Cooperative is becoming an attractive destination for tourists to visit and experience. Here, visitors can witness and experience weaving colorful brocade fabrics with unique patterns alongside the Thái women. From these brocade fabrics, unique souvenir products are created, such as traditional costumes, brocade scarves, stuffed animals, bags, wallets, etc.

Ms. Luong Thi Loat, from the Hoang Long Brocade Craft Village Cooperative, said: "On average, the cooperative sells more than 500 products of various kinds each month, generating an income of over 200 million VND. Through these brocade products, we also hope to introduce and promote the traditional cultural beauty of the Thai ethnic people to tourists; at the same time, we want to preserve the traditional craft while also having a stable source of income."

Tourists choose to buy brocade products as souvenirs.

Impressed by the cultural space of the Thai ethnic minority and their brocade products, Ms. Nguyen Hoai An, a tourist from Hanoi, shared: "The souvenirs made from brocade are very unique, diverse, and characteristic of the Thai ethnic minority, so I bought quite a few to give as gifts to friends and family."

Maximizing the advantages of developing diverse and unique souvenir and gift products will help Moc Chau promote its promising green economy in a professional and modern direction. This will both promote the local characteristic agricultural products and preserve and promote the cultural values ​​of ethnic groups, contributing to building the brand and positioning of Moc Chau tourism in the hearts of domestic and international tourists.

Huy Thanh