Bach Long glass bridge at Moc Chau Island tourist area.

The ceremony to honor outstanding businesses and individuals in the Vietnam Tourism Industry in 2024 - VITA Awards 2025 is an activity within the framework of the Vietnam International Tourism Fair - VITM Hanoi 2025, taking place in Hanoi from April 10-13, with the theme "Developing green destinations, elevating Vietnam tourism". This is an annual activity of the Vietnam Tourism Association, to honor outstanding businesses and individuals with outstanding achievements and positive contributions in the fields of tourism accommodation, travel and tourism services... In addition to 3 individuals honored and rewarded for their outstanding contributions to the activities of the local Tourism Association and the tourism industry, Son La is proud to have 6 collectives of businesses with quality and attractive tourism products and services honored in categories that are the province's strengths.

Dai Yem Waterfall Ecotourism Area of ​​Pha Luong Tourism Joint Stock Company, Moc Chau town is honored to be one of the destinations honored in the category of tourist destination welcoming the most visitors of the year. Dai Yem Waterfall is a scenic spot of Moc Chau, which has been invested in early for tourism development. With its wild and majestic natural landscape and beautiful waterfall system, Dai Yem Waterfall Ecotourism Area has unique experiential tourism services, is an attractive destination in Moc Chau National Tourist Area, welcoming tens of thousands of visitors to experience each year.

Tourists visit Dai Yem waterfall eco-tourism area, Moc Chau town.

Mr. Dinh Hong Phuc, Deputy Director of Pha Luong Tourism Joint Stock Company, informed: Currently, Dai Yem Waterfall Eco-tourism Area has invested in many large items, in which, the most prominent are the 4-season flower lake, love glass bridge, viewing tower, fair, 4-season flower hill... Along with investing in exploiting the beauty of Dai Yem Waterfall to develop tourism, the Company also pays special attention to complying with regulations on construction of works to ensure suitability, not destroying the natural landscape and protecting the environment, protecting the natural landscape of the scenic spot.

Son La has many attractive eco-tourism destinations. At VITA Awards 2025, Uy Phong Bay of Quynh Nhai TRAVEL Joint Stock Company and Ta So village, Chieng Hac commune, Moc Chau town, were honored as typical eco-tourism destinations. These are destinations that develop in the direction of preserving landscapes and indigenous cultures, maximizing the strengths of the locality. These destinations always bring visitors impressive and attractive experiences, attracting visitors to come back many times.

Uy Phong Bay, Quynh Nhai.

Sharing his feelings when the company's products were honored at VITA Awards 2025, Mr. La Van Phong, Director of Quynh Nhai TRAVEL Joint Stock Company, shared: The award is an honor and pride for Quynh Nhai TRAVEL, and also a recognition of the efforts and determination of me and my young friends who want to contribute to changing our homeland, exploiting the potential of Quynh Nhai Lake to develop tourism. This achievement also motivates us to continue to strive to improve our tourism products and develop new services, increasingly meeting the needs of tourists to explore and experience Son La Hydropower Lake.

In addition to the above destinations, there is also Hoa Moc Chau Restaurant of Hoa Moc Chau Cooperative, which was honored as the Restaurant serving the most tourists in the year. Moc Chau Island Tourist Area - Bach Long Glass Bridge was certified to meet the criteria according to the VITA Green Tourism Criteria and received the "VITA Green" Tourist Destination label at the excellent level. Thao Nguyen Hotel & Resort was certified to meet the criteria according to the VITA Green Tourism Criteria and received the "VITA Green" Tourist Accommodation label at the advanced level.

Experience at Uy Phong Bay, Quynh Nhai.

VITA GREEN Green Tourism Certification is a brand developed and implemented by the Vietnam Tourism Association, based on a comprehensive set of assessment criteria in four main areas, including: Tourist destinations, tourist accommodation facilities, travel agencies and food and beverage establishments serving tourists. In particular, the Green Tourism Criteria Set is built on the main pillars: Environment, culture, community and education. These criteria are divided into three levels: Standard, Advanced and Excellent, creating conditions for units to gradually approach and achieve green goals flexibly.

Mr. Hoang Manh Duy, Deputy Director of Moc Chau Island Tourist Area, shared: The “VITA Green” Tourist Destination Certificate at the excellent level is the result of Moc Chau Island’s efforts to build and develop over the years. This certificate also once again affirms Moc Chau Island’s brand as a green and attractive destination, and is the motivation for us to continue to develop the tourist area’s services in a sustainable manner.

Beautiful natural scenery at Bach Long glass bridge - Moc Chau Island tourist area.

The achievements at VITA Awards 2025 have contributed significantly to the Provincial Tourism Association's efforts in connecting, creating opportunities to promote tourism and orienting the development of tourism businesses in the province. Mr. Hoang Chi Thuc, Chairman of the Provincial Tourism Association, said: The awards at VITA Awards 2025 have demonstrated the development and affirmed the brand and reputation of Son La tourism products. In the coming time, the Provincial Tourism Association will continue to accompany businesses, strengthen development linkage activities, promote communication associated with digital transformation, and orient tourism businesses to develop products and services in the direction of meeting the criteria of the VITA Green Tourism Criteria Set.

The tourism businesses honored at VITA Awards 2025 will be “bright stars”, adding motivation for Son La tourism to develop, with more quality products and services, attracting visitors from all over the world to experience. The development of VITA Green tourism products will also be an important orientation for Son La tourism to develop quickly and sustainably.

Thanh Dao, Hoang Giang