Performing arts with national identity to serve tourists at Moc Chau Night Market - Walking Street.

Van Ho - the gateway to Son La province has many homestays with the bold style of the Mong ethnic group. Among them, A Chu homestay in Hua Tat village is an ideal stopover for tourists, especially foreign tourists. The homestay area has the traditional wooden house architecture of the Mong people, a space close to nature, and a cool green garden. The simple, rustic but especially attractive architecture honors the traditional beauty of the nation.

Mr. Trang A Chu, owner of A Chu homestay, shared: A Chu Homestay of his family prioritizes the style imbued with the traditional identity of the Mong people, combined with modern elements, to bring visitors good, interesting and meaningful services and experiences. Here, visitors can see the unique beauty of Mong ethnic culture, from architecture to production activities, cuisine and spiritual culture.

In Moc Chau, this green plateau not only attracts tourists by its beautiful natural scenery, but also by its rich traditional culture that is being exploited and developed into unique tourism products. Moc Chau is home to 12 ethnic groups. Thanks to that, the traditional culture of the ethnic groups here is extremely rich, especially the festivals and traditional beliefs that are preserved and promoted. The town currently has 7 national intangible cultural heritages, including 4 cultural heritages of the ethnic groups living in Moc Chau, including: Het Cha Festival of the White Thai, the art of the Khen of the Mong people, the art of creating patterns on the costumes of the Hoa Mong people, and the Rain Praying Festival of the White Thai people.

Cultural space at the Culture, Sports and Tourism Week of Quynh Nhai district 2025.

Ms. Nguyen Thi Hoa, Vice Chairwoman of Moc Chau Town People's Committee, said: The unique culture of ethnic minorities is a priceless human resource that Moc Chau has been making efforts to preserve and promote. Moc Chau has identified it as one of the two main elements along with green agriculture to develop tourism quickly and sustainably.

Coming to the river region of Quynh Nhai, a land rich in traditional culture, tourism in recent years has developed strongly, exploiting the great potential of the Son La hydroelectric reservoir area. At the beginning of the year, Quynh Nhai has become a spring destination for visitors from near and far, coming to visit and pray for peace at the spiritual cultural tourism area with Nang Han temple, Linh Son Thuy Tu temple; immersing in the vibrant atmosphere of the traditional boat racing festival; participating in the Culture, Sports and Tourism Week, experiencing the unique cultural space of the people in the river region.

Traditional culture is exploited and promoted to become an attractive factor, giving life to Quynh Nhai tourism. In particular, it is necessary to mention the recognized national cultural heritages, such as: Cau An (Pang A) Ceremony of the La Ha people; Xe Pang A (praying for peace) ceremony of the Khang people; hair washing ceremony, Kin Pang Then ceremony and Tet Xip Xi ceremony of the Thai Trang people... along with many unique traditional festivals and ceremonies that are regularly restored and performed to serve tourists at cultural and tourism events of the district.

Mr. Doan Dong Duc, a tourist from Ho Chi Minh City, shared his feelings when participating in the traditional boat racing festival of Quynh Nhai district in 2025: Coming here, I saw the majestic and magnificent natural scenery of the lake, the vibrant and unique traditional festival, and the friendly and hospitable people.

Traditional Thai ethnic culture is recreated at an event in Moc Chau.

The unique features of Son La ethnic culture are widely promoted, exploited for their value, creating highlights for famous tourist areas and spots, souvenir products made of handicrafts, ethnic brocades... Traditional festivals, folk songs, folk dances, folk music, ethnic costumes are included in cultural and tourism events, creating attraction for Son La tourism in recent years. In the first quarter of 2025, the whole province welcomed 1.76 million tourists, with revenue of 1,985 billion VND.

Mr. Pham Hong Thu, Deputy Director of the Department of Culture, Sports and Tourism, said: The Department regularly propagates and raises awareness of cadres, party members and people about preserving traditional culture. Be proactive, flexible, creative, apply science and technology, digital economy, to preserve and promote the fine traditional cultural values ​​of ethnic groups. Focus on restoring traditional folk festivals, promoting national intangible cultural heritages, representative heritages of humanity associated with local economic development, especially tourism development.

With 17 national micro-Buddhist cultural heritages, 96 historical-cultural relics, and scenic spots, containing both spatial and temporal values ​​of long-standing culture and history in Son La land. These heritages are being preserved, maintained, and promoted in their own way, turning heritage into valuable assets of practical value, contributing to socio-economic development.