A stunning natural setting at Moc Chau Island Tourist Area.

Individuals, organizations, and businesses, depending on their field of activity, capabilities, and strengths, can choose to participate in the following competitions:

Son La Tourism Slogan Contest

Eligible participants: Vietnamese citizens, organizations, and domestic and foreign businesses capable of creating tourism slogans.

Son La tourism logo.

Contest requirements: Based on the Son La tourism logo, contestants should create a tourism slogan for Son La that relates to the logo's content and meaning. The slogan should be highly concise, effectively conveying the unique and distinctive characteristics that make it recognizable and establish the Son La tourism brand. The slogan must be short, memorable, easy to understand, impactful, and not a copy.

Contest entry method: Authors submit their entries via the website http://cuocthidulich.vhttdl.sonla.gov.vn.

Contest launch date: Starting from May 5, 2025.

Deadline for submitting entries: August 15, 2025 at the latest.

Prize structure: 1 first prize, 2 second prizes, 3 third prizes, 5 consolation prizes.

Son La Province Tour Design and Presentation Contest

This is for organizations and individuals involved in tourism activities in Son La province; students of universities and colleges specializing in tourism; tour guides; and individuals who love tourism throughout the country.

Contest content: Entries should be video clips explaining tours and tourist destinations in Son La province, exploring natural landscapes, historical and cultural relics, scenic spots, tourist destinations, community tourism villages, and various types of tourism within Son La province.

Method: Submit your entry via the website https://cuocthidulich.vhttdl.sonla.gov.vn.

Contest launch date: From May 5, 2025.

Registration and submission deadline for entries: August 15, 2025.

Prize structure: 3 A prizes, 5 B prizes, 7 C prizes, 10 consolation prizes.

Performing the ritual of asking for water at the Nàng Han well, Nàng Han temple, Quỳnh Nhai district.

Video clip creation contest showcasing Son La tourist destinations.

Participants: All Vietnamese citizens capable of creating and designing video clips in the field of tourism; groups of authors or units/organizations nationwide.

Content: The entries must be video clips taken from 2024 to the time of submission. The video clips should capture beautiful moments of natural landscapes, historical and cultural relics, scenic spots, tourist destinations, types of tourism, festivals, cultural and tourism events; moments of life, unique cultural features, customs and traditions, and introduce the tourism potential and resources in Son La province…

Format: Authors submit their entries via the website https://cuocthidulich.vhttdl.sonla.gov.vn.

Contest launch date: From May 5, 2025.

Deadline for submitting entries: August 15, 2025 at the latest.

Prize structure: 2 First Prizes, 3 Second Prizes, 5 Third Prizes, 5 Consolation Prizes.

Awards recognizing Son La province's tourism brand.

Eligible participants: Organizations, businesses, tourism business households, and establishments providing products and services to tourists that meet the standards for serving tourists in Son La province.

Competition details: Tourist areas, tourist attractions, tourist accommodation establishments, food and beverage establishments, and tourist shopping establishments (5 award categories) register to participate in the competition by uploading information (including video clips, information, images introducing and promoting...) of their establishments to the website https://cuocthidulich.vhttdl.sonla.gov.vn.

The awards organizers will encourage organizations, individuals, businesses, and tourists to participate in voting and evaluating the quality of products and services on a scale of: Good - Fair - Average. Based on the voting results, outstanding units will be selected in each award category for consideration and awarding.

Contest launch date: From May 5, 2025.

Organizations, units, and individuals can participate in the voting process through the Organizing Committee's online voting portal; the voting portal will close at 11:45 PM on September 5, 2025.

Prize structure:

+ Five awards were given to tourist areas and destinations with outstanding products and services.

+ Three awards were given to hotel groups with outstanding products and services.

+ Five awards will be given to other accommodation establishments (tourist apartments, guesthouses, homestays, campsites, etc.) with outstanding products and services.

+ Five awards were presented to food service establishments that met the required standards.

+ Five awards were given to shopping service businesses that met the standards.

Quynh Nhai District Boat Racing Festival.

Son La Tourism Photo Contest

Eligible participants: Individuals, groups of authors, professional and non-professional organizations, students who are Vietnamese citizens, and foreigners living, studying, and working throughout Vietnam.

Content: Images reflecting the vibrant and authentic beauty of the land, life, and people of Son La today through the lens of tourism; destinations, natural landscapes, scenic spots, historical relics, and cultural heritage in Son La province; moments of life, the beauty of daily activities, customs, and cultural beauty of the ethnic groups in Son La; types of tourism, unique cultural and tourism architectural works… in Son La province, created during the period from 2024 to 2025.

Format: Authors submit their entries to the competition via the website https://cuocthidulich.vhttdl.sonla.gov.vn.

Deadline for submitting entries: August 15, 2025 at the latest.

Prize structure: 5 A prizes, 5 B prizes, 10 C prizes, 10 consolation prizes.

The final results of the competitions will be announced in the fourth quarter of 2025.