Moc Chau Island tourist area offers many attractive tourist services.

Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism (DOCST), said: Implementing the tourism development stimulus program in 2025, the Department has developed a plan to organize key events and highlight activities to attract tourists. Notable ones are: Yen Chau Mango Festival; Moc Chau Dairy Cow Beauty Contest; Moc Chau Fruit Picking Festival; Song Ma Longan Festival; Bac Yen District Independence Day; 130th Anniversary of Son La Province; Ceremony to announce Quynh Nhai as a Provincial Tourist Area. In addition, the Department has also carefully prepared conditions to participate in tourism promotion events in Da Nang City, Ho Chi Minh City and the tourism development linkage program between 8 extended Northwestern provinces; in-depth tourism surveys in Bac Yen and Muong La districts.

To stimulate tourism, the Department of Culture, Sports and Tourism has increased promotion in association with a communication campaign with the message "Son La Tourism - Go to experience - Come to love"; launched a contest to create beautiful photos, video clips, tourism slogans, design tours and travel guides, and vote for tourism brands. At the same time, build vivid and attractive communication products that spread on digital platforms, social networks, the website of the Vietnam National Administration of Tourism, and national television channels.

Tourists visit Bach Long glass bridge - Moc Chau Island tourist area.

In early May, Moc Chau town organized a contest to find KOL (famous, influential people) for Moc Chau tourism in 2025, with the participation of more than 50 KOL groups nationwide. With the influence of KOLs, many unique destinations and activities of Moc Chau have been widely promoted, attracting the attention of the community, especially on social platforms.

Ms. Nguyen Thi Hoa, Vice Chairman of Moc Chau Town People's Committee, shared: Tourism development must rely on many factors, of which promotion and communication are extremely important factors. The district organized the Moc Chau KOL Face Search Contest in 2025, with the goal of finding typical KOL faces, with attractive stories and good clips about Moc Chau. Thereby, spreading the image of Moc Chau tourism to friends, domestic and international tourists.

Moc Chau is bustling with Fruit Picking Festival 2025.

Along with the media, the Department of Culture, Sports and Tourism has promoted and mobilized tourism businesses in the province to research and develop attractive incentive packages for sightseeing, accommodation, cuisine, transportation and service experiences suitable for each customer group. Organize "Tourism Promotion Weeks" at destinations to stimulate consumption and attract tourists. Encourage tourism businesses to participate in domestic and international tourism fairs, widely promote unique local tourism products and services to potential markets and international partners.

Mr. Hoang Manh Duy, Deputy Executive Director of Moc Chau Island Tourist Area, informed: From June to August, Moc Chau Island provides the tourism product "Sweet Fruit Season", with a full package service from visiting the glass bridge, entertainment, dining, relaxation and experiencing the fruit seasons of Moc Chau, such as: Plum, avocado, orange season... With preferential prices, helping tourists save costs and fully explore Moc Chau.

People and tourists visit the exhibition booth at the Culture, Sports and Tourism Week of Quynh Nhai district in 2025.

The Department of Culture, Sports and Tourism also strengthens coordination with districts, towns and cities to improve the quality of tourism environment management, ensuring security and safety for tourists throughout their experience in Son La. Guide and supervise tourism service businesses to implement regulations on price posting, selling at the right price, complying with preferential commitments in the tourism stimulus program, ensuring the rights of tourists and maintaining the image of a safe, friendly and professional destination.

With synchronous, creative and drastic solutions, the 2025 Tourism Stimulus Program will contribute to making Son La the leading attractive destination in the Northwest region; strive to complete the target of welcoming 5.3 million visitors in a year; create a solid foundation for Son La tourism to accelerate, break through, and make important contributions to the socio-economic development of the province.

Tourists visit Quynh Nhai lake.

Article and photos: Thanh Dao