Speaking to VnBusiness, Mr. Ha Duc Thang, Director of V-Shantea Tea Production Cooperative in Phu Yen (Chieng Ha village, Phu Yen commune, Son La province), said that at the 2026 Spring Fair, the cooperative will showcase its special Pu-erh tea products from Phu Yen (Son La). These include centuries-old Pu-erh tea cakes, loose Pu-erh tea in jars, and Pu-erh tea cakes in jars, among other items.

Mr. Ha Duc Thang, Director of V-Shantea Tea Production Cooperative, stands beside a Pu-erh tea cake made from ancient Shan Tuyet tea leaves.

All the products are high-quality teas, with prices reaching several million dong per cake, making them suitable as gifts for relatives and business partners.

Regarding the consumer market, the director of this cooperative informed that the tea products for the peak Tet season were prepared by the cooperative several months in advance, so there are enough products to meet orders.

According to the cooperative's calculations, orders for both tea cakes and loose-leaf Pu-erh tea have increased significantly compared to the previous year.

The Pu-erh tea cake products, featuring designs of the map of Vietnam and horses, from V-Shantea Cooperative will participate in the Spring Fair 2026.

The main products that the cooperative is supplying to the market this year are loose raw Pu-erh tea. In addition, they also offer green tea, black tea, and white tea, but the cooperative had already run out of these products a month in advance.

With its exceptionally high quality, raw Pu-erh tea commands a relatively high price, the cooperative sells it for 4.5 million VND per kilogram. To ensure quality, affordability, and customer satisfaction, the cooperative proactively packages it in small 100-gram packets.

In particular, the Pu-erh tea cakes, made from the leaves of tea plants over 200 years old, will cost from 1,850,000 VND per cake.

According to Mr. Ha Duc Thang, the ingredients selected for pressing these tea cakes are harvested by locals from ancient Shan Tuyet tea trees, ranging from 100 to a thousand years old. The source of raw materials is entirely natural, from a cluster of ancient Shan Tuyet tea trees growing on high mountains in Phu Yen commune, Son La province.

The method of producing these raw Pu-erh tea cakes follows the tea production techniques of Yiwu, Yunnan, China. After a fermentation period of 10 months, the microbial fermentation system undergoes a significant transformation, resulting in tea cakes with very high-quality aroma, color, taste, shape, and chemical properties.

“V-Shantea doesn't chase quantity. The cooperative keeps nearly 10,000 tea cakes in storage, waiting for them to ferment naturally, allowing sufficient time for transformation. According to the philosophy of Pu-erh tea, the longer the tea is aged, the stronger its medicinal properties become, thus increasing its value,” Thang shared.

The cooperative collects raw materials from ancient Shan Tuyet tea trees, creating jobs for about 20 households in Phu Yen commune..

Thanks to the collection and production of this high-quality tea, the cooperative has created jobs for approximately 20 households in the area, employing over 100 workers in total.

In particular, thanks to the application of high technologies in production and Pu-erh tea-making techniques, the value of Shan Tuyet tea in Phu Yen has gradually increased many times over.

To develop a sustainable tea growing area, the V-Shantea Tea Production Cooperative is coordinating with local authorities to encourage people to renovate old tea plantations, utilize available land for replanting, and provide guidance on organic farming techniques. The cooperative is also surveying and preparing documentation to propose the recognition of "Heritage Trees" in order to preserve, conserve, and develop the ancient tea growing area into an ecotourism destination attracting visitors.

To date, many of the cooperative's tea products have achieved OCOP 3-star certification. This is not just a title, but a recognition of the persistent journey with Shan Tuyet tea, with a philosophy of making tea that is natural, clean, and ethical. This is also the "time for value" strategy that high-end OCOP products are aiming for, of which V-Shantea Cooperative is a prime example.

Hong Huong