The Son La Tourism Gift Contest 2026.

Accordingly, the competition is open to individuals, groups of authors, professional and non-professional organizations, students who are Vietnamese citizens, and foreigners living, studying, and working throughout Vietnam, regardless of age, gender, or profession, as long as they have full legal capacity.

The competition theme is "The Quintessence of Son La - A Mark of Tourism Gifts". The requirements include showcasing the cultural identity, nature, and people of Son La; possessing distinctive and highly recognizable characteristics, capable of conveying a message about Son La tourism; products that are creative, aesthetically pleasing, suitable as souvenirs for tourists; and products that can be mass-produced, easily preserved and transported, and environmentally friendly. The basic criteria are: Creativity (20%), Son La cultural identity (30%), applicability and commercial viability (30%), and environmental friendliness (20%).

Souvenir stalls at the Moc Chau Night Market pedestrian street.

Each author/group of authors may submit a maximum of 5 entries, along with the competition entry documents and the submitted entries being the actual products. The prize structure includes: 1 first prize, 2 second prizes, 3 third prizes, and 4 consolation prizes.

Submission deadline: From now until June 25, 2026 at the latest.

Judging period for entries: From June 26, 2026 to July 5, 2026.

The closing ceremony and awards presentation are tentatively scheduled for July 6th to July 10th, 2026.

Souvenir products made from ethnic brocade fabrics.

Authors wishing to participate should submit their entries to: Tourism Management Department, Son La Provincial Department of Culture, Sports and Tourism; Address: Khau Ca Street, Group 8, To Hieu Ward, Son La Province.

For further information, please contact: Mr. Nguyen The Anh, Specialist in the Management Department.

Tourism, Department of Culture, Sports and Tourism of Son La province; telephone: 0911 212 899.

Thanh Dao