This exotic fruit, which is gaining popularity and becoming increasingly common in Vietnam, has become one of the tools helping the Co Noi people achieve sustainable poverty reduction.
Having only appeared in Co Noi commune (Mai Son district, Son La province) a few years ago, strawberries are increasingly asserting their value and important role in economic development as well as the national sustainable poverty reduction program in the locality. As a popular fruit, strawberries have a stable market and high selling prices, bringing outstanding economic benefits to growers.
Furthermore, Son La's agricultural sector is orienting the development of strawberry growing areas in conjunction with production and consumption linkages. Therefore, it proactively creates opportunities for poor and near-poor households to access capital for business development, actively guides households in caring for plants according to VietGAP and organic standards, and ensures compliance with food safety regulations and the use of pesticides according to the "four correct principles"... to produce delicious, clean, and safe strawberries, building trust with consumers.
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Strawberries have become a key crop in poverty reduction programs.
As a temperate plant, strawberries are well-suited to the climate and soil of Co Noi. The plants bear fruit during the winter and early spring, from December to March. With strawberries, Co Noi has successfully exploited the local potential to create a springboard for poverty alleviation. In addition, the commune actively seeks to improve its scientific and technical knowledge, promptly adapting to market changes to apply to production practices, such as utilizing online sales channels to create outlets for its products.
The Farmers' Association of Co Noi commune has over 30 branches and more than 1,500 members. In recent years, the movement "Farmers competing in excellent production and business, uniting to help each other get rich and sustainably reduce poverty" has been widely and effectively implemented by the Co Noi Commune Farmers' Association, attracting a large number of farmer members to participate and making an important contribution to the socio-economic development of the locality. Besides strawberry farms, the commune also has many sustainable livelihood models that help people reduce poverty effectively, such as raising cattle in pens, raising goats combined with growing grass, and growing custard apple trees…
Vietnamnet