(VOV.VN) - Recognizing the growing preference for local specialty foods, Chieng La commune, Thuan Chau district, Son La province has implemented various economic development models, including the Chieng La native duck farming model, in coordination with specialized units to develop traceability labels.
Through the scan code, consumers can trace the origin, source, and farming process of the native ducks raised by the people of Chiềng La.
The model for raising native ducks (also known as green-necked ducks) in Chieng La commune, Thuan Chau district, Son La province, was implemented from March 2024. Five households participated in the model, raising 700 ducks. During the rearing process, people were guided on how to care for the ducks and prevent diseases, so the flock developed healthily. When mature, the ducks weigh about 1.6-1.8 kg, have small bones, firm, sweet meat, and a unique aroma. Mr. Quang Van Manh, from Cat Lot village, said that raising green-necked ducks does not require much effort or cost, the rearing time is short, and it brings high economic efficiency.

Model of raising native ducks in Chiềng La commune
“Previously, our family mainly raised chickens for our own consumption. After being encouraged by the commune, we switched to raising native ducks, and the first batch we sold yielded good economic results. Now, we are preparing to raise another 200 ducks to expand the native duck farming model in Chiềng La commune,” shared Mr. Quàng Văn Mạnh.
The green-necked duck in Chiềng La commune, Thuận Châu district, is a native breed with high disease resistance and adaptability to natural environmental conditions. Previously, households in the commune mainly raised them on a small scale to meet their family's food needs.

Adult green-necked ducks weigh approximately 1.6-1.8 kg, have small bones, firm, sweet meat, and a distinctive aroma.
However, after being informed by the commune, nearly 20 households have registered to participate in commercial duck farming, concentrated in the villages of Cat Lot, Chieng La, and Song. Local authorities and relevant agencies have transferred scientific and technical knowledge to the farmers; closely monitored the farming process; and promoted the products on social media such as Zalo and Facebook. In addition, they have coordinated with specialized units to develop traceability labels. Through scanning the code, consumers can trace the origin, source, and farming process of the native ducks raised by households in Chieng La.
"After receiving support from the Party Committee and the People's Committee of Chieng La commune with traceability labels, more people learned about Chieng La's local ducks, and they sold at higher prices, increasing our family's income," said Mr. Ca Van Tuong, from Chieng La commune.

The initial application of traceability labels to native ducks has yielded positive economic results.
To support local people in finding stable markets for their products, Chiềng La commune has established a group called "Support for Connecting and Consuming Chiềng La Agricultural Products," comprising members from the Women's Association, the Farmers' Association, and the Youth Union of the commune. The group also regularly organizes training sessions on livestock farming techniques according to VietGAP standards, gradually transforming Chiềng La's native ducks into an OCOP (One Commune One Product) product.
At the same time, the plan aims to guide households to invest in egg incubators to proactively secure breeding stock, increase flock size, and contribute to the preservation and maintenance of the native duck breed.
Ms. Quang Thi Phuong, Secretary of the Party Committee of Chieng La commune, Thuan Chau district, Son La province, said: “Currently, the native duck farming model has reached its fourth batch. After the ducks matured and we sold them, the quality and appearance of the product were highly appreciated. In the coming time, we will assign relevant departments and organizations to promote and expand the model among the people, focusing on product promotion and registering for traceability labels to confirm the product's clear origin.”

For the first time, native ducks in Son La are being labeled with traceability tags.
The model of raising native ducks with traceability labels in Chieng La commune, Thuan Chau district, Son La province, has initially proven to be economically effective. This will serve as a foundation for expanding and promoting local branded products to a wider consumer base nationwide.
Source: vov.vn