Coming to Moc Chau, tourists have many choices from mountain climbing, visiting garden houses, bathing in streams, hot mineral baths or visiting unspoiled villages. In recent years, besides famous landscapes that tourists visit such as Nang Tien waterfall, Dai Yem waterfall... the demand for tourists to visit garden houses for experiences is increasing day by day. Grasping this trend, many garden houses have known how to fully exploit the trend of experiential tourism.

Dai Yem waterfall tourist area in Moc Chau district, Son La attracts thousands of tourists.
come visit and explore. Photo: Canh Thang.

Promote tourism potential and agricultural product consumption

A decade ago, Mr. Mai Duc Thinh, Director of the 19/5 Agricultural Development Service Cooperative in Moc Chau Farm Town, Moc Chau District, worked hard to introduce many new crop varieties into production. In addition to vegetables and plums, he also planted thousands of pear trees and several hectares of grapes with French varieties. The cooperative's production areas are well planned, with concrete walkways to welcome visitors.

Tourists flock to Moc Chau plateau more and more, so the demand for visiting and experiencing production sites has also increased. The 19/5 Agricultural Development Service Cooperative has gone one step ahead in completing the infrastructure, so the cooperative's production sites are always chosen by tourists to experience. On weekends, tourists line up to visit the cooperative's pear orchards and vineyards. Mr. Thinh shared: "Tourists coming to the garden benefit in many ways. In addition to introducing and promoting products and places to experience, the cooperative always sells a lot of products. Tourists get to experience farming and pick their own favorite fruits. More importantly, they understand the production process and know the origin of the products. Therefore, they buy a lot. The entire grape or pear orchard area of ​​the cooperative is bought by tourists."

Moc Chau tourist attractions attract a huge number of visitors to explore and experience every year. Photo: Canh Thang.

Moc Chau Plateau has a cool climate all year round, which is an advantage for gardeners to apply high technology to production. Gardeners are very creative in developing agricultural tourism services. In recent years, Ms. Ngo Thi Hoa's convex navel orange garden in Moc Chau Farm town has suddenly become famous. Ten years ago, she and her husband planted a strange orange variety. The oranges have an eye-catching appearance and delicious quality. After many seasons of fertilization and pruning, they have created a picturesque orange garden. Instead of having to sell oranges to traders, customers come to her family to take photos and buy products. "I don't collect entrance fees to the garden, but the price of oranges I sell is 80,000 VND/kg. Every year, I earn a billion VND. Every time the orange season comes, tourists flock to the garden to "check in", Ms. Hoa shared.

Ms. Hoa's orange garden is known to many tourists thanks to the promotion of Mr. Ngo Quang Dao, Director of the Northwest Specialty Cooperative. Over the past years, Mr. Dao has persistently built connections between garden models and tourism. Mr. Dao has painstakingly hired models, photographers, and filmed the gardeners and posted them on social networks. In addition to taking visitors to the garden, his Cooperative also sells Moc Chau specialties. Each season has its own products, and Mr. Dao's booth does not lack any of Moc Chau's specialties.

Mr. Ngo Thanh Dao, Director of the Northwest Specialty Cooperative, promotes agricultural products. Photo: Canh Thang.

Tourism contributes to promoting the process of building new rural areas

Having worked hard to build and promote Moc Chau tourism, Mr. Dao's shop is also known by many people. According to Mr. Dao, the gardeners welcome tourists to visit and experience the benefits of both sides. Each visitor is an "ambassador" of the tourism industry. They take photos and videos and post them online. From here, word of mouth spreads to others, creating a growing eco-tourism movement in Moc Chau. Coming to the garden, visitors understand the farming process and can pick the fruits themselves. These interesting experiences have left good feelings in the hearts of visitors.

 

Son La has known how to promote internal strength in developing tourism associated with building new rural areas.
More and more tourists come to Son La to explore and experience. Photo: Canh Thang.

In recent years, in addition to promoting tourism by local authorities, many resorts have also been proactive in promoting and welcoming tourists. From the community tourism model, people's income has been increased, thereby contributing to the local authorities in building new rural areas.

Sharing with Nong Thon Ngay Nay/Dan Viet Electronic/Trang Trai Viet Electronic Newspaper, Ms. Nguyen Thi Hoa, Vice Chairman of Moc Chau District People's Committee, Son La Province said: Currently, with its available potential advantages, Moc Chau identifies tourism as a spearhead economy to increase income, create jobs for local workers, in which, community tourism associated with new rural construction is an advantage. Linking community tourism development with new rural areas creates consistency and brings high efficiency. Based on that orientation, the District People's Committee directed the specialized departments and offices of Moc Chau District to take action; assigned the District Department of Agriculture and Rural Development to advise the District People's Committee on the direction for each commune and village to build which commune and which village must be determined from the beginning. For the Department of Culture, advise the District People's Committee to select advantageous community tourism villages to build models.

Therefore, Moc Chau district has focused on resources and human resources to support communes and villages in building new rural areas. Villages that have met the new rural criteria are also the ones that have developed community tourism models very well. These two contents support and blend together to create unity, ensuring both the new rural criteria and the community tourism village. “Along with leadership and direction, we have received the consensus and determination of the people in the process of implementing community tourism associated with building new rural areas. As a result, many village roads and alleys have been concreted, more spacious, clean and beautiful, and the villages have lights at night... From there, it has contributed to bringing the people's material and spiritual life to be increasingly improved. This is also what Moc Chau district wishes to have more and more communes and villages for community tourism and associated with that, communes and villages that meet the criteria for new rural construction", Ms. Nguyen Thi Hoa, Vice Chairman of Moc Chau District People's Committee, Son La province emphasized.

Not only in Moc Chau, many other localities with advantages in tourism development such as Ngoc Chien (Muong La), Yen Chau mango growing area, Pha Din pass foot (Thuan Chau) also consider developing experiential tourism as a sustainable development direction. Localities have also built many tourism development programs associated with new rural construction. This creative approach also promotes job creation and increases income for local people.

Identifying agricultural production associated with tourism experiences as a sustainable development direction in the process of building new rural areas, Son La province also pays great attention to this. Son La province strives to develop and standardize rural tourism destinations and products by 2025. In districts and cities with potential and advantages for tourism development, strive to have at least 01 recognized rural tourism destination associated with advantages in agriculture, culture, craft villages or local ecological environment and build 01 to 02 unique and attractive tourism products to attract tourists; over 50% of rural tourism service establishments meet standards for serving tourists.

The longest bridge in the world in Moc Chau district, Son La province
attracts thousands of tourists to experience every year. Photo: Canh Thang.

Promote the development of rural tourism associated with the digital transformation process; at least 50% of recognized rural tourist destinations are digitized and connected on the tourism promotion and advertising website using digital technology. Strive for 100% of rural tourist destinations to be introduced and promoted. Strive for districts and cities with tourism potential to build at least 01 model of a specific rural agricultural tourism chain. At least 70% of rural tourism establishment owners are trained in tourism management; 80% of rural tourism workers are trained and improved in their professional skills and service skills for tourists. At the same time, build a database and digital map of rural tourist destinations in the province.

It is known that Son La province has been building and perfecting guidelines on rural tourism development, at the same time developing and improving the quality of tourist destinations and rural tourism products associated with new rural construction. Along with that, focusing on exploiting and building typical tourism products, building rural tourism models in the direction of green, responsible and sustainable tourism; developing new tourism products. Building agricultural and rural tourism models according to community tourism groups, agricultural tourism, eco-tourism, craft village tourism, etc.

According to: trangtraiviet.danviet.vn