Solidarity dance - a unique cultural feature of the Thai ethnic group.

Promoting spiritual foundation

Son La is a long-standing convergence of 12 ethnic groups, each with its own cultural heritage, creating unique and rich cultural values ​​for the province.

On July 26, 2021, the Provincial Party Standing Committee issued Conclusion No. 335-KL/TU "On approving the Project on building and developing Son La culture and people to meet the requirements of sustainable development in the period of 2021-2025, with a vision to 2030", focusing on building and developing Son La culture to gradually become an important resource for the goal of sustainable development and international integration; promoting endogenous strength, traditional cultural foundation; focusing on improving the intellectual level of the people, especially scientific knowledge and training social skills, improving the stature of Son La people.

Pleased with the results in the cultural field, Mr. Pham Hong Thu, Deputy Director of the Department of Culture, Sports and Tourism, said: Party committees and authorities at all levels have paid attention to leading and directing the construction and development of culture, and Son La people have achieved many achievements, creating strong changes in social life; awareness of the position and role of culture has been raised, forming many cultural movements, attracting a large number of people to participate, contributing to maintaining political stability, social order, preserving national cultural identity, and promoting economic development.

Pang A festival of La Ha ethnic group.

Cultural institutions are invested in, associated with the criteria for building new rural areas. The movement "All people unite to build a cultural life" contributes to building good ideology, ethics, lifestyle and traditions, and a healthy cultural environment. In 2024, 74.5% of households in the province will achieve the title of cultural family.

Performing arts, literature, sports, culture, arts, and fine arts activities have been given attention and developed. The province has 2,284 mass art troupes in hamlets, villages, and sub-regions; 510 sports clubs. Up to now, the province has 17 intangible cultural heritages recognized by the Ministry of Culture, Sports, and Tourism and included in the list of national intangible cultural heritages, of which the Thai Xoe art has been recognized by UNESCO as a representative intangible cultural heritage of humanity; in addition, there are 64 ranked relics, promoting their values, attracting a large number of tourists to visit, study, and research.

Party committees and authorities at all levels have led and implemented the work of building Son La people to develop comprehensively, closely and harmoniously between traditional and modern values, with all the criteria of Vietnamese people, while also bearing the typical characteristics of Son La people: "Patriotism, solidarity, humanity, loyalty, honesty, determination, friendliness, diligence, creativity", aiming at the standards of civilized, modern, intelligent, brave, confident, self-respecting, innovative, daring to think, daring to do, with the will and aspiration to master science and technology, and absorb the cultural quintessence of humanity.

A proud mark of Son La's cultural and human development is that Son La city was honored to be included in the "Global Learning City" network. Up to now, the city has launched and maintained the operation of 81 "Intellectual Houses" and 47 "Compassionate Libraries"; 95.7% of registered citizens have achieved "Learning Citizens", 95.9% of households have achieved "Learning Families"; 14 "Learning Clans" models; 100% of communes, wards, groups, and villages have achieved "Learning Village Communities", 100% of agencies, units, enterprises, and schools have achieved "Learning Units".

Mr. Do Van Tru, Chairman of the City People's Committee, said: After being recognized by UNESCO as a "Global Learning City" network, the City has enhanced the completion of educational facilities; built and developed community learning spaces and learning models, creating the best conditions for people to access lifelong knowledge.

Make a good impression on visitors

Promoting cultural tourism resources combined with nature, community tourism in our province has had positive developments. Some localities have built a code of conduct in the community, forming habits, standards, and cultural beauty when welcoming tourists. Comrade Tran Dan Khoi, Secretary of Moc Chau District Party Committee, said: The district builds and develops the cultural identity of each ethnic group to become a symbol, an ambassador to promote to tourists when coming to Moc Chau National Tourist Area. Maintain the implementation of the Code of Conduct "Building the cultural beauty of Moc Chau people", aiming for each Moc Chau resident to be a friendly tour guide and tourism propagandist, creating a good impression on tourists when visiting Moc Chau - the world's leading regional natural destination.

One of the typical community tourism villages is Vat village, Muong Sang commune, Moc Chau district, where the Thai ethnic people still preserve traditional stilt houses and have unique festivals, such as: At the beginning of the year, there is a festival to ask for water and pray for rain; in May and June, there is a statue bathing festival; in August and September, there is a festival to celebrate the village and the village; in October and November, there is a festival to celebrate the new rice. The people are friendly, hospitable and dynamic. Currently, Vat village has 20 households doing homestay tourism, the additional income of households doing tourism is about 15-20 million VND/month.

Introducing Son La cuisine.

Previously, Ms. Luong Thi Hong Tuoi and other women in Vat village were often not confident and limited in communication. With the support of local authorities and project programs, Ms. Tuoi and other women in the village were taught skills in tourism business and welcoming domestic and foreign tourists.

Ms. Tuoi shared: We livestream, post pictures promoting the beautiful scenery and unique culture of our homeland on social networks to attract many tourists to visit and experience. When guests come to our homestay, we organize activities to experience the customs of living, production, cooking ethnic dishes, and cultural exchanges with dances, music, and songs typical of the Thai people.

Culture and beautiful natural landscapes are the strengths that attract tourists to Son La. In addition, Son La in recent years has also been known for its dynamism and comprehensive development in many fields, notably: The phenomenon of agriculture in the whole country; Moc Chau National Tourist Area has been honored 3 times in a row as the leading regional natural destination in Asia, 2 times in a row as the leading regional natural destination in the world... And a telling figure is that in the past 4 years, the number of tourists coming to Son La has reached more than 12 million people. This result has an important role in the cultural foundation, crystallized from the hands and minds of Son La people.

The new spring has come, continuing the cultural source, arousing endogenous strength, creating motivation for the Party Committee, government, and people of all ethnic groups in Son La to be determined, join hands, and unite to build Son La province to develop greenly, quickly, and sustainably.

According to Son La Newspaper