Creating tourist appeal through traditional cuisine.

Date posted:2026-02-26 03:18:09

In today's trend of experiential tourism, traditional cuisine creates a unique appeal to attract and retain tourists. Leveraging the rich culinary culture of the 12 ethnic groups, tourist areas and accommodations in Son La are actively developing local specialties as key tourism products, creating a distinctive identity for this mountainous region of Northwest Vietnam.

The flavors of Tet in the feast of the Thai people of Son La.

Date posted:2026-02-09 03:07:25

Every Lunar New Year, as the stilt houses are hidden in the early morning mist and the hearths glow red throughout the winter nights, the Thai ethnic people in Son La are busy preparing the New Year's feast, a convergence of culinary excellence and the depth of traditional culture.

Moc Chau persimmons – A golden specialty of the Son La plateau.

Date posted:2025-09-18 03:37:46

Every autumn, the Moc Chau plateau (Son La province) is ablaze with the golden-orange hues of its orchards laden with ripe persimmons. More than just a gift from nature, persimmons have become a prominent specialty, providing a stable source of income for farmers and contributing to the sustainable development of agricultural economy and community tourism.

Son La cuisine - dishes that have become specialties.

Date posted:2025-09-10 03:44:59

The cuisine of the ethnic minorities in the mountainous regions of Son La is a delicate blend of natural ingredients and time-honored cooking techniques, creating dishes with rich mountain and forest flavors. It is also part of the vibrant and diverse cultural tapestry, contributing to the attractiveness of Son La tourism.

Ngoc Chien commune and its rare ancient tea trees.

Date posted:2025-09-08 22:53:18

The centuries-old tea trees in Ngoc Chien commune (Son La province) are considered a "green treasure" of the vast forest. Offering both a unique tea flavor and contributing to the preservation of cultural identity, these ancient tea trees are becoming a source of pride for the Northwest highlands.

Longform | Son La: Green springs on the mountain slopes

Date posted:2025-08-17 06:21:58

(Industry and Trade) - Amidst the misty highlands, the ancient tea hills of Son La have been writing a miraculous story about livelihoods and culture for the ethnic minority communities.

Tea plants: The economic driving force of Chiềng Sơn border commune.

Date posted:2025-08-17 05:12:28

Tea cultivation in Chieng Son has become an important economic driving force, helping to improve people's lives and promote sustainable development in the border region thanks to its advantageous land and climate, along with the support of businesses and local authorities.

Le Tai Nung brings high economic value to cooperatives and people in Son La.

Date posted:2025-08-17 05:09:52

Along with other fruit trees, the Tai Nung pear tree has been introduced for cultivation by many farmers in the highland and border communes of Son La province. Initially, this variety has brought high economic value to the local people and has become known and accepted by the market.

Son La consumes nearly 300,000 tons of fruit.

Date posted:2025-08-17 04:54:25

VOV.VN - In 2025, Son La province is expected to have a bumper fruit harvest, with a total estimated production of approximately 510,000 tons, a 31% increase compared to 2024.

Red-fleshed dragon fruit from villages in Son La province is reaching the world.

Date posted:2025-08-04 00:23:30

These days, people in the mountainous region of Son La are busy harvesting red-fleshed dragon fruit. This year's harvest is bountiful, the fruit is beautiful, the prices are good, and the growers are delighted.

Son La takes its agricultural products further: From the highlands to the international market.

Date posted:2025-07-20 03:45:47

Son La is boosting agricultural exports through a strategy of proactively developing growing areas, deep processing, trade promotion, market expansion, and increasing product value.

Longan from Song Ma: Golden fruit on the mountaintop

Date posted:2025-04-28 06:00:43

Son La welcomes summer with the fragrance of ripe longan. The sweet, refreshing taste of Song Ma longan, which permeates the highlands, has followed the people of this border region as they venture out into the world.

Impressive cultural and culinary spaces of the ethnic groups in Quynh Nhai district.

Date posted:2025-02-09 22:14:10

(baosonla.vn) - Continuing the activities of the 2025 Quynh Nhai District Culture, Sports and Tourism Week, on February 8th, the Organizing Committee conducted the judging of the "Introducing the Cultural Space of Ethnic Groups in Quynh Nhai District" competition and the "Traditional Lunar New Year Feast" exhibition competition. Attending the event was Ms. Trang Thi Xuan, Member of the Standing Committee of the Provincial Party Committee and Permanent Vice Chairman of the Provincial People's Committee.

Sticky rice cakes, a traditional New Year's treat of the Hmong people.

Date posted:2024-11-15 23:22:08

(phunuvietnam.vn) - The Hmong people in Moc Chau district (Son La province) consider sticky rice cakes to symbolize the moon and the sun. Sticky rice cakes are also a symbol of fidelity between a young man and woman.

Come to Moc Chau and enjoy the

Date posted:2024-11-06 08:10:27

(tcdulichtphcm.vn) - Moc Chau captivates tourists with its delicious and attractive dishes such as: stir-fried veal, salmon, wild boar meat, Pa Pinh Top...

Thai ethnic cuisine – a major attraction for tourism in Son La.

Date posted:2024-04-17 08:47:44

The Thai people have a long-standing culture deeply rooted in their ethnic identity; and cuisine is a highlight of that culture. Originating from daily life, Thai ethnic cuisine carries the flavors of the mountains and forests, reflecting the unique culture of the highlands, and leaving a lasting impression on diners.