Since the beginning of the year, Son La tourism has continued to record positive developments, affirming its position as an important economic sector of the province and an attractive destination in the Northwest region.
Son La tourism in the period of 2020-2025 has gradually affirmed its position, developed well, and made important contributions to the province's socio-economic growth. The strong breakthrough of the tourism industry in recent years stems from strategic vision and correct decisions, especially Conclusion No. 94-KL/TU dated January 23, 2021 of the Provincial Party Committee.
If you are dreaming of a trip to the Northwest mountains with majestic and poetic mountain scenery, Ta Xua (in Son La province) is a destination not to be missed.
The correct and accurate policies and orientations of Son La province in tourism development are gradually concretizing the goal of making tourism a spearhead economic sector, one of the important driving forces for local socio-economic development.
In September, the hearts of those who love to travel turn to the Northwest, where the terraced fields begin to turn yellow. Son La is an ideal destination for tourists from all over to fully enjoy the beauty of that "golden season".
In recent years, in Son La province, many production models have appeared combined with agricultural tourism, experiential services, and ethnic cuisine. In Chieng Mung commune, Muong Bon agricultural tourism cooperative has promoted the advantages of beautiful natural landscapes, cool climate, and unique culture to develop agriculture and fishing services combined with ethnic cuisine, bringing a stable source of income for members.
Since early September, mua flowers have been blooming, dyeing the valleys of Suoi Bon village purple, attracting hundreds of visitors to come and enjoy and take photos.
Suoi Bon Hill in Son La is bright purple with sim flowers, creating a poetic scene, attracting tourists to explore, experience and capture impressive check-in moments.
Developing sustainable green tourism is an inevitable trend, bringing economic, social and environmental benefits. Grasping that trend, immediately after its establishment, Moc Chau ward determined to develop tourism associated with protecting landscapes and the environment, preserving and promoting cultural values; striving to become a green, unique tourist destination.
If you are looking for a wild, rustic destination with rich highland cultural identity to "heal" your soul, Suoi Bon (in Van Ho commune, Son La province) is an ideal choice for tourists.
Thao Nguyen is a ward located in the center of Moc Chau National Tourist Area, established on the basis of merging Thao Nguyen and Co Do wards, with a natural area of over 53 km², a population of over 22,400 people. Thao Nguyen converges many factors to become a modern, unique and civilized tourist city.
On August 15, in Ta Xua commune, the Provincial Center for Investment, Trade and Tourism Promotion held the closing ceremony of the 2025 tourism training course.
Not simply leading the way and providing information, tour guides are also storytellers, bringing the cultural soul, history and people of Son La closer to tourists from all over.
In the middle of the hot summer, Xim Vang village (Son La) is covered with green rice fields, cool as a stream, becoming an ideal destination for tourists to "escape" in the high mountains.
Moc Chau Plateau (Son La) is famous for its pristine and peaceful natural beauty. The endless green color from the rolling tea hills to the soft grass carpets, along with the unique cultural features of 12 ethnic groups, has helped create a tourism product branded Moc Chau.
In recent years, many innovative economic development models have emerged in the province, increasing income and creating jobs for the people. A typical example is the eco-tourism model of Ms. Ca Thi Ngan's family, O Tra village, Chieng Mung commune.
Responding to the 2025 Tourism Stimulus Program, with the theme "Vietnam - Travel to Love" launched by the Ministry of Culture, Sports and Tourism, Son La province has deployed synchronous and creative solutions to encourage the development of new tourism products to attract tourists.
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