Giving wings to agricultural products to go far

With the advantage of being a large fruit granary in the North, Son La province has stepped up trade promotion to increase the value of agricultural products. Festivals and celebrations organized to combine culture and product promotion are becoming a strategic direction, helping local agricultural products expand their consumption markets, bringing benefits to farmers and businesses.

Literary and artistic creations breathe life

With 12 ethnic groups living together for a long time, Son La has brought colorful traditional cultures. Many cultural heritages, traditional festivals, social customs, and unique beliefs are an endless source of inspiration for writers and artists to create literary and artistic works imbued with national identity, bringing the breath of life, contributing to preserving and promoting traditional culture, highlighting the beauty of the land and people of Son La.

Terraced fields in the Xim Vang highlands

In late May, when the first rains of the season appear, the Mong people in Xim Vang commune, Bac Yen district, are bustling to start the rice planting season. On the terraced fields like piano keys winding along the mountainside, laughter and chatter blend with the rhythm of planting hands, creating a vivid picture, imbued with the colors of the highlands.

Create an environment for the young generation to preserve national cultural identity

Mobilizing investment resources, building cultural institutions, healthy entertainment and recreation venues; promoting the establishment of folk culture clubs, teams, and groups in schools and communities; organizing cultural and artistic activities for young people... are the ways that the provincial Youth Union bases work to create an environment for union members and young people to participate in preserving and promoting the traditional cultural values ​​of the nation.

From cultural heritage to attractive tourism products

Traditional folk dances, folk songs, and unique handicrafts and brocades of ethnic groups in the province are being preserved, maintained, and developed into attractive cultural tourism products.

Ban flowers "bloom": Northwest mountains and forests are as beautiful as a fairyland

NDO - When talking about spring in the Northwest, people think of the Ban flower - a flower with a pure white color, as beautiful as a young girl, full of vitality. Every March, when the dry season is at its most exhausted, the Ban forest tree sheds all its yellow leaves, bursting into pure white flower buds showing off their beauty...

March - the season of blooming Bauhinia flowers

(nhandan.vn) - March, the season when bees go to collect honey..., the whole Northwest suddenly brightens up, radiant with flowers competing to show off their colors.

Farmstay model in Moc Chau

Wanting to temporarily leave the hustle and bustle of urban life to immerse yourself in the fresh, peaceful space of the village and explore the unique indigenous culture, farmstay is the ideal choice for tourists. The model not only brings interesting experiences, but also opens up a potential direction for agricultural and rural tourism in Moc Chau town.

Moc Chau - A symphony of highland colors

(vtv.vn) - Moc Chau Plateau, in Son La province, has long been a familiar destination for those who love to explore and experience.

“Love Thread”, 4-star OCOP tourism product

(baosonla.vn) - Dai Yem Waterfall, Muong Sang Ward, Moc Chau Town, in Thai is called "Sai Peng" which means "thread of love". The stream where the waterfall flows down is called Ho Hen stream. The waterfall pours white, creating a scene that is both majestic and poetic, peaceful and relaxing. With beautiful natural scenery associated with the romantic love story of a couple.

Hawthorn flower season

(nhandan.vn) - Located at an altitude of 2,000-2,300m above sea level, Nam Nghep village (also known as Nam Nghiep) in Ngoc Chien commune, Muong La district, Son La province is known as the "capital" of hawthorn flowers in the Northwest region. This place owns the largest hawthorn growing area in Son La province with thousands of hectares, of which about 800 hectares include ancient trees hundreds of years old.

Tourists enjoy watching flowers and hunting clouds on Moc Chau plateau

(dantocmiennui.vn) - When the pure white apricot and plum blossoms give way to young buds and small fruits, many fields of canola flowers in Moc Chau Plateau (Son La Province) are in full bloom, attracting visitors. Catching up with that trend, many farmers here have turned their family farms into brilliant flower patches for visitors to take pictures. The vast, sprawling flower gardens captivate many visitors to Moc Chau.

Ta Xua - "Cloud Paradise" of the Northwest region

(sonlatv.vn) - Ta Xua - a relatively new name on the Vietnamese tourism map, but is gradually becoming an attractive destination for those who love to explore and experience. In the first months of 2025, Ta Xua has attracted a large number of tourists from many provinces and cities across the country...

Hang Tau - a bright spot in tourism development of the Mong people in Son La

(vov.vn) - With local support and the solidarity of the people, Hang Tau primitive village, Ta So hamlet, Chieng Hac commune, Moc Chau town, Son La province has become a bright spot in developing community tourism in the highlands, increasingly attracting a large number of tourists from near and far to visit and experience.

How does Moc Chau "score" during the days of record high visitor numbers?

(vov.vn) - The most beautiful plum blossom season in many years has attracted a record number of visitors to Moc Chau. Especially on weekends, accommodation facilities, restaurants, and tourist attractions in the young town are often overloaded. However, the "world's leading natural destination" has left its mark with humanity, dedication, responsibility, and support for visitors from near and far.

Chieng Co - Plum blossom season

(baosonla.vn) - In the early days of spring, along with plum blossoms on Moc Chau plateau, in Chieng Co commune, Son La city, plum gardens also bloom white on the hills. The pure beauty of plum blossoms has attracted many people and tourists to admire and capture beautiful moments.

Developing sustainable agricultural tourism

(baosonla.vn) - Moc Chau town is home to thousands of hectares of fruit trees, vegetables produced using high technology and a large area of ​​snow tea. When coming here, visitors can not only enjoy the cool, fresh air, but also visit and experience the clean product production process, contributing to promoting and boosting the consumption of local agricultural products.

Linking and developing community tourism

(baosonla.vn) - With the motto of "connecting, supporting, and jointly promoting sustainable community tourism development", tourism service businesses in Na Ang residential group, Dong Sang ward, Moc Chau town are cooperating together to enrich tourism products, meeting the needs of tourists when coming to Moc Chau plateau.
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