In the middle of the hot summer, Xim Vang village (Son La) is covered in green rice fields, cool as a stream, becoming an ideal destination for tourists to "escape" in the high mountains.
Moc Chau Plateau (Son La) is famous for its pristine and peaceful natural beauty. The endless green color from the rolling tea hills to the soft grass carpets, along with the unique cultural features of 12 ethnic groups, has helped create a tourism product with the Moc Chau brand.
In recent years, many innovative economic development models have emerged in the province, increasing income and creating jobs for the people. A typical example is the eco-tourism model of Ms. Ca Thi Ngan's family, O Tra village, Chieng Mung commune.
Responding to the 2025 Tourism Stimulus Program, with the theme "Vietnam - Travel to Love" launched by the Ministry of Culture, Sports and Tourism, Son La province has implemented synchronous and creative solutions to encourage the development of new tourism products to attract tourists.
With the advantage of being a large fruit granary in the North, Son La province has stepped up trade promotion to increase the value of agricultural products. Festivals and celebrations organized to combine culture and product promotion are becoming a strategic direction, helping local agricultural products expand their consumption markets, bringing benefits to farmers and businesses.
With 12 ethnic groups living together for a long time, Son La has brought colorful traditional cultures. Many cultural heritages, traditional festivals, social customs, and unique beliefs are an endless source of inspiration for writers and artists to create literary and artistic works imbued with national identity, bringing the breath of life, contributing to preserving and promoting traditional culture, highlighting the beauty of the land and people of Son La.
In late May, when the first rains of the season appear, the Mong people in Xim Vang commune, Bac Yen district, are bustling to start the rice planting season. On the terraced fields like piano keys winding along the mountainside, laughter and chatter blend with the rhythm of planting hands, creating a vivid picture, imbued with the colors of the highlands.
Mobilizing investment resources, building cultural institutions, healthy entertainment and recreation venues; promoting the establishment of folk culture clubs, teams and groups in schools and communities; organizing cultural and artistic activities for young people... are the ways that the provincial Youth Union bases work to create an environment for union members and young people to participate in preserving and promoting the traditional cultural values of the nation.
Traditional folk dances, folk songs, and unique handicrafts and brocades of ethnic groups in the province are being preserved, maintained, and developed into attractive cultural tourism products.
(vov.vn) - Not only attracting tourists by its majestic natural landscape and fresh air, Moc Chau (Son La) is also home to many special historical and cultural relics, from archaeological sites to historical and cultural works of ethnic minorities.
NDO - When talking about spring in the Northwest, people think of the Ban flower - a flower with a pure white color, as beautiful as a young girl, full of vitality. Every March, when the dry season is at its most exhausted, the Ban forest tree sheds all its yellow leaves, bursting into pure white flower buds showing off their beauty...
(nhandan.vn) - March, the season when bees go to collect honey..., the whole Northwest suddenly brightens up, radiant with flowers competing to show off their colors.
Wanting to temporarily leave the hustle and bustle of urban life to immerse yourself in the fresh, peaceful space of the village and explore the unique indigenous culture, farmstay is the ideal choice for tourists. The model not only brings interesting experiences, but also opens up a potential direction for agricultural and rural tourism in Moc Chau town.
Rich natural landscape with many scenic spots, historical relics and cultural identities of ethnic groups are potentials and advantages for Yen Chau district to develop community and ecological tourism.
(baosonla.vn) - Dai Yem Waterfall, Muong Sang Ward, Moc Chau Town, in Thai is called "Sai Peng" which means "thread of love". The stream where the waterfall flows down is called Ho Hen stream. The waterfall pours white, creating a scene that is both majestic and poetic, peaceful and relaxing. With beautiful natural scenery associated with the romantic love story of a couple.
(nhandan.vn) - Located at an altitude of 2,000-2,300m above sea level, Nam Nghep village (also known as Nam Nghiep) in Ngoc Chien commune, Muong La district, Son La province is known as the "capital" of hawthorn flowers in the Northwest region. This place owns the largest hawthorn growing area in Son La province with thousands of hectares, of which about 800 hectares include ancient trees hundreds of years old.
(dantocmiennui.vn) - When the pure white apricot and plum blossoms give way to young buds and small fruits, many fields of canola flowers in Moc Chau Plateau (Son La Province) are in full bloom, attracting visitors. Catching up with that trend, many farmers here have turned their family farms into brilliant flower patches for visitors to take pictures. The vast, sprawling flower gardens captivate many visitors to Moc Chau.
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