The Department of Culture, Sports and Tourism has just issued the plan and regulations for the Son La Tourism Gift Contest 2026, calling on all authors with ideas to submit their works to participate.
Over the years, Son La's tourism sector has undergone a strong transformation, gradually asserting its position on the domestic and international tourism map. Entering the 2025-2030 period, Son La is focusing all resources, igniting aspirations and innovative thinking to make tourism a truly leading economic sector and a tourism hub of the Northwest sub-region.
Located at an altitude of 1,500-2,800 meters above sea level, Ta Xua commune is surrounded by the majestic Hoang Lien Son mountain range. It boasts a diverse ecosystem within the Ta Xua Special Forest, home to many rare and exotic plants, and especially the iconic "sea of clouds," creating a pristine and vibrant natural landscape. To develop Ta Xua into a provincial-level tourist area by 2030, the local Party committee and government are focusing on implementing comprehensive solutions to unlock its potential for sustainable ecotourism development.
To welcome tourists during the April 30th - May 1st holiday and the peak summer season, tourist areas and attractions in Son La province are implementing business strategies to attract visitors, improve service quality, and prepare all conditions to ensure tourists have the best possible experience. The province's state management of tourism is also being tightened, and solutions are being strengthened to provide guidance, support, and maximum assistance to businesses, building an image of a friendly and attractive destination.
In late April, when the lowland provinces begin their hot season, the climate in Van Ho remains cool, fresh, and pleasant. This makes it an ideal destination for tourists seeking to explore and experience the majestic, pristine natural landscapes, along with the unique cultural features of the Thai, Muong, Mong, and Dao ethnic groups.
During the April 30th - May 1st holiday, Moc Chau ward welcomed over 25,000 visitors for sightseeing, experiences, and relaxation; social revenue from tourism was estimated at 30 billion VND. Tourism activities in the area were vibrant and diverse, meeting the needs of tourists.
During this year's April 30th and May 1st holiday period, Ngoc Chien commune attracted over 7,800 visitors from within and outside the province. Of these, Muong La commune received 2,800 visitors, while Ngoc Chien commune received nearly 5,000 visitors.
TPO - Nam Nghep village, Ngoc Chien commune, Son La province, is one of the communities living together high in the mountains. These days, as the weather gradually changes from the cold winter to spring, the entire highland village bursts with the pristine white color of hawthorn flowers.
As part of the 2026 Quỳnh Nhai Commune Culture, Sports and Tourism Week, the traditional boat racing festival took place on the morning of February 26th at the Pá Uôn bridge boat racing wharf. This is one of the key activities, attracting the attention of local people and tourists from all over.
In harmony with the vibrant atmosphere of the Lunar New Year 2026 (Year of the Horse), Son La tourism made a strong impression with positive results right from the beginning of the year. With thorough and professional preparation, along with the advantage of the extended holiday period, many tourist areas and attractions became ideal destinations, attracting a large number of visitors from all over to explore and experience.
(VTC News) - At the end of February, more than 1,200 hectares of hawthorn trees in Nam Nghep village (Ngoc Chien commune, Son La province) bloomed simultaneously, transforming the high mountain area above 2,000m into a flower-viewing destination attracting tourists.
vtv8.vtv.vn - Located at an altitude of nearly 2,000m, Nam Nghep village is like a "staircase resting place" amidst the clouds of Northwest Vietnam. From the village's community courtyard, one can gaze upon majestic mountain peaks such as Ta Chi Nhu, opening up a journey that is both arduous and enchanting, blending nature and the culture of the Hmong people.
In the early days of the Lunar New Year of the Horse (Bính Ngọ), the atmosphere in the center of Quỳnh Nhai commune and the villages along the Đà River became lively and bustling. Preparations for the Quỳnh Nhai Commune Culture, Sports and Tourism Week 2026 have been basically completed, promising to leave many positive impressions on the people and tourists.
Each ethnic group living in Vietnam possesses its own unique customs and traditions, contributing to the rich cultural identity of this S-shaped land. And the Hmong people in Ta So village (Moc Chau ward, Son La province) also have their own unique traditional New Year celebration.
Honored as a leading regional nature destination in the world, Moc Chau, Son La, continues to maintain its special appeal to domestic and international tourists. This Tet holiday, visitors to Moc Chau Plateau cannot miss the rose and orange groves, the green tea hills, the vibrant colors of blooming flowers; the ripe red strawberry gardens in their peak harvest season; experiencing the cultural atmosphere in community-based tourism villages and enjoying the relaxing atmosphere at tourist attractions.
VOV1 - Nestled in the heart of the Hua Tat village valley in Van Ho commune, Son La province, A Chu homestay has become a familiar destination for many domestic and international tourists, not only because of its design reflecting the Mong ethnic group, but also because of the unique cultural features of the ethnic group that are preserved.
The Quỳnh Nhai Commune Culture, Sports and Tourism Week 2026 will take place from February 23-27, 2026 (i.e., the 7th-11th days of the Lunar New Year).
VOV.VN - During this year's Tet holiday, Son La became a prominent destination in the Northwest region, welcoming nearly 300,000 visitors over the 9-day period, an increase of more than 20% compared to the same period last year. Tourism revenue is estimated at 360 billion VND, creating momentum for the locality to aim for 6 million visitors in 2026.
The Hair Washing Festival of the White Thai people of Quynh Nhai is held on the last day of the year, with the meaning of washing away the old, praying for good luck and peace in the new year.
In the early days of spring, along National Highway 6 through Van Ho commune, the mustard fields in Chieng Di I, Chieng Di II, and Long Luong villages are in full bloom, creating a vibrant scene that attracts many tourists to visit, experience, and capture beautiful moments during their spring trip.
Honored as a leading regional nature destination in the world, Moc Chau, Son La, continues to maintain its special appeal to domestic and international tourists. This Tet holiday, visitors to Moc Chau Plateau cannot miss the rose and orange groves, the green tea hills, the vibrant colors of blooming flowers; the ripe red strawberry gardens in their peak harvest season; experiencing the cultural atmosphere in community-based tourism villages and enjoying the relaxing atmosphere at tourist attractions.
As 2025 draws to a close, Son La's tourism sector continues to flourish with increasingly professional, high-quality products and services, achieving and surpassing the targets set for the term, and gradually moving towards the goal of green and sustainable economic development.
In harmony with the vibrant atmosphere of the Lunar New Year 2026 (Year of the Horse), Son La tourism made a strong impression with positive results right from the beginning of the year. With thorough and professional preparation, along with the advantage of the extended holiday period, many tourist areas and attractions became ideal destinations, attracting a large number of visitors from all over to explore and experience.
After crossing the Sam Sip pass with its 30 winding hairpin bends halfway up the mountain and the Nam Chien hydroelectric dam, the "fairytale" countryside of Ngoc Chien unfolded before our eyes with its rustic, peaceful beauty, the quiet stilt houses with their Pơ Mu roofs reflected in the gentle Chien stream.
In the early days of spring, Moc Chau National Tourist Area becomes a focal point attracting tourists thanks to the vibrant cherry blossoms in full bloom, creating a dreamy scene in the heart of the plateau.
Tet in Nam Nghep (Ngoc Chien commune, Son La province), on the slopes of Ta Chi Nhu mountain, begins with a feeling of abundance and warmth. The harvest is over, corn hangs high in the kitchens, and bundles of flax, dried since September and October, await the hands of weavers…
Wild peach blossom branches and white plum blossom branches are being transported by locals to National Highway 6 in Moc Chau and Van Ho communes, Son La province, to be sold to people in the lowlands for Tet (Lunar New Year) celebrations.
With its majestic mountain ranges, vast primeval forests, and picturesque streams, especially the tea hills, plum blossom valleys, expansive canola fields, orange groves, and ripe red persimmon orchards, Son La creates an impressive landscape for its running routes. Son La is asserting its position as the new "capital" of sports tourism, attracting numerous domestic and international tourists to explore and experience its attractions.
Tet in Nam Nghep (Ngoc Chien commune, Son La province), on the slopes of Ta Chi Nhu mountain, begins with a feeling of abundance and warmth. The harvest is over, corn hangs high in the kitchens, and bundles of flax, dried since September and October, await the hands of weavers…
Discover the beauty of Moc Chau during the Lunar New Year with its valleys of white plum blossoms, experience picking ripe strawberries, and trek through the pristine Hang Tau village.
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