Son La Smart Tourism Digital Map

Date posted:2026-01-18 22:10:37

In the context of digital transformation in the tourism industry, the Son La Digital Tourism Map is being developed as a core component in the smart tourism ecosystem of Son La province. This central tool connects data, space, and experiences, contributing to improved management efficiency, destination promotion, and modern, intuitive, and convenient services for tourists. The digital map – the "backbone" of smart tourism.

The plum blossom season is an attractive "tourism brand" of Moc Chau.

Date posted:2026-01-18 21:40:14

This year, favorable weather conditions have caused the plum blossom season on the Moc Chau plateau (Son La province) to arrive earlier than usual. This is a golden opportunity for the area to attract tourists.

The vibrant yellow mustard flowers blooming on the Moc Chau plateau are captivating tourists.

Date posted:2026-01-18 21:28:53

In the middle of winter, Moc Chau is adorned with the golden hues of early-blooming mustard flowers, creating a peaceful and gentle plateau landscape reminiscent of the flower fields on Jeju Island in South Korea.

A promise of blooming flowers on the Moc Chau plateau.

Date posted:2026-01-16 20:32:18

In the early days of 2026, Moc Chau plateau in Son La province donned a pristine and vibrant beauty. Early-blooming plum blossoms covered the landscape in white, endless stretches of yellow mustard flowers stretched as far as the eye could see, rose and orange groves laden with ripe fruit, and rows of strawberries laden with red berries... All blended together to create a captivating spring scene, enchanting visitors from near and far.

Heart Island - A peaceful beauty in the heart of the Da River lake.

Date posted:2026-01-16 03:11:27

In the early days of the year, we had the opportunity to visit Heart Island, an eco-tourism destination located in the middle of Son La hydroelectric reservoir, in Hat Lech village, Quynh Nhai commune, more than 10 km upstream from Pa Uon bridge, attracting a large number of tourists to visit and experience.

Son La: Cherry blossoms in full bloom attract tourists.

Date posted:2026-01-15 22:02:46

Pha Din Pass (Son La province) boasts fresh air year-round, making it ideal for picnics and camping. Capitalizing on this demand, the Pha Din Tourism Cooperative has invested in development, highlighting cherry blossom trees to attract tourists. Currently, the cherry blossoms are in full bloom, drawing numerous visitors from within and outside the province to explore and experience the scenery. Photo: Quang Quyet - VNA

The cherry blossom-lined road dyes the tea village of Moc Chau pink.

Date posted:2026-01-15 20:27:40

Cherry blossoms bloom along the tea-growing villages of Moc Chau, adding a touch of pink to the lush green landscape, becoming a popular stop for many tourists.

The beauty of Ta Xua has impressed Indian media.

Date posted:2026-01-14 23:14:54

Among world-renowned destinations, Ta Xua, the "cloud paradise," has unexpectedly been honored by Indian media as a must-visit destination, promising a surge in experiential tourism in 2026.

Moc Chau's peach and plum blossoms attract visitors celebrating Tet early.

Date posted:2026-01-14 21:28:49

TPO - Although there is still more than a month until the Lunar New Year, along the hillsides of Phieng Luong, Tan Lap, Dong Sang... the pale pink peach blossoms and white plum blossoms have already bloomed. Taking advantage of the early blooming flowers, the people of the highlands are busily bringing the most beautiful branches to the highway to sell to customers who want to take them back to the lowlands to celebrate the New Year early.

Experience the season of lychee oranges on the Moc Chau plateau.

Date posted:2026-01-14 20:47:21

As winter approaches, Moc Chau National Tourist Area in Son La province seems to be adorned with a vibrant new coat of fragrant flowers and sweet fruits; in particular, the lychee orange orchards, which combine economic activities with tourism, have attracted many visitors to explore and experience them.

Moc Chau - Spring grasslands amidst the clouds of Northwest Vietnam

Date posted:2026-01-14 20:33:22

As the last chilly winds of winter gradually fade away, Moc Chau – the beautiful grassland of Son La province – awakens in a vibrant "new coat." Spring in Moc Chau not only brings warmth but also awakens a world of enchanting flowers, where nature and people blend together in a magical "symphony."

Moc Chau Heritage and the journey of connecting the younger generation.

Date posted:2026-01-14 20:05:41

(Dan Tri Newspaper) - Many young people come to Moc Chau not only for tourism, but also to immerse themselves in a dairy farming tradition that has existed for over half a century, to feel the rhythm of life in the livestock industry, and to see firsthand the values ​​of this northern highland region.

Bản Khá – a must-see destination on the Sơn La and Northwest Vietnam exploration route.

Date posted:2026-01-14 19:53:04

VOV.VN - After three years of piloting the development of a tourism model linked to the construction of new rural areas, Kha village in Yen Chau commune, Son La province, has become an attractive destination not to be missed on the Son La - Northwest exploration route.

What are some worthwhile experiences to have when visiting Moc Chau during the plum blossom season?

Date posted:2026-01-14 04:36:49

(CLO) In the early days of the year, Moc Chau is adorned with the pristine white color of plum blossoms, offering tourists many attractive travel experiences on the plateau.

Son La has many attractions for tourists during the holiday season.

Date posted:2026-01-13 21:51:56

During the four-day New Year's holiday in 2026, Son La was one of the ideal destinations for tourists thanks to its pleasant climate, magnificent natural scenery, and rich cultural traditions of its ethnic groups. Besides the Moc Chau National Tourist Area, famous landmarks such as Ta Xua, Pha Din, Ngoc Chien, and Quynh Nhai also attracted local ecotourism.

With plum blossoms blooming white in Moc Chau, tourists feel as if they have wandered into a fairytale land.

Date posted:2026-01-13 04:03:20

(Dan Tri Newspaper) - In the early days of the year, visitors to Moc Chau are amazed to be able to enjoy the pristine beauty of plum blossoms and the fresh air of the highlands.

Son La welcomed over 4.6 million tourists.

Date posted:2025-11-20 21:17:45

Since the beginning of the year, Son La's tourism sector has continued to record positive developments, affirming its position as an important economic sector of the province and an attractive destination in the Northwest region.

Strengthening the Son La Tourism Brand

Date posted:2025-10-16 05:38:23

Son La's tourism sector, during the 2020-2025 period, has gradually affirmed its position, developed successfully, and made a significant contribution to the province's socio-economic growth. The strong breakthrough of the tourism industry in recent years stems from a strategic vision and sound policies, especially Conclusion No. 94-KL/TU dated January 23, 2021, of the Provincial Party Committee.

Lost in a fairytale world on the Ta Xua grasslands.

Date posted:2025-09-29 22:17:59

If you're dreaming of a trip to the Northwest mountainous region with its majestic yet picturesque mountain scenery, then Ta Xua (in Son La province) is a destination you can't miss.

Son La affirms its position as a safe and attractive destination.

Date posted:2025-09-29 21:44:55

The correct and effective policies and directions of Son La province in tourism development are gradually concretizing the goal of making tourism a key economic sector and one of the important driving forces for socio-economic development in the locality.