Stilt houses, where the soul of the Northwest Thai people is preserved.

VOV.VN - Amidst the vast forests of Northwest Vietnam, where white clouds embrace the mountains and streams murmur around the villages, the stilt houses of the Thai people still stand peacefully, witnessing the many changes in the lives of the people. Therefore, stilt houses are not only shelters, but also symbols of the lifestyle, culture, and national spirit of the Thai people of Northwest Vietnam.

Preserving the traditional cultural identity of the Khơ Mú people.

In the warm spring sunshine, after traversing winding mountain passes, the peaceful village of Cang Coi in Muong Lan commune emerges, with its traditional stilt houses belonging to 79 Khmu ethnic minority households, surrounded by pristine forests. Here, the Khmu people are still striving to promote, preserve, and safeguard the traditional cultural values ​​inherited from their ancestors.

Celebrating the Hmong Xím Vàng Ethnic Culture Festival

Traversing winding mountain passes that resembled ribbons draped across the sky, we arrived at Xim Vang commune, a highland area, just in time for the local Mong ethnic cultural festival. Amidst the vibrant pink of peach blossoms and the pristine white of plum blossoms blooming along the mountain slopes, the atmosphere of welcoming spring among the local people was even more lively, creating a special attraction for highland tourism in the early days of the new year.

Muong ethnic culture in Phu Hoa land

In the Phu Hoa region (formerly Phu Yen district), where the Muong people have lived for generations, their culture still resonates amidst modern life. The lively sounds of gongs and drums, the exhilarating Mợi festival dances, and the heartfelt Dang Muong songs – all have become a source of pride and a living heritage for the community in Son La.

Son La: Promoting the cultural identity of the Thai ethnic group in community tourism development.

Over the years, the preservation of the culture of ethnic minorities in general, and the Thai ethnic group in particular, in Son La province has always been a priority for Party committees and authorities at all levels, from the province to the grassroots. This has contributed to building a healthy culture and creating positive changes in social life. People now have more opportunities to enjoy and participate in cultural, artistic, and sports activities.

The headscarf and the cultural story of the Hmong people in Son La.

Amidst the lingering mist of Ta Xua commune (Son La province), the brocade headscarf worn by Mong women stands out as a unique cultural symbol, preserving the beauty and identity of the ethnic group. With its exquisite patterns, vibrant colors, and meaning passed down through generations, the scarf is not only a traditional garment but also a link connecting the past with the present in the lives of the Mong people.

Exhibition “Son La - 130 Years of Historical Milestones and Aspirations for Development”

As part of the activities celebrating the 130th anniversary of the founding of Son La province (October 10, 1895 - October 10, 2025), on October 8, the Department of Culture, Sports and Tourism organized the opening of the photo exhibition "Son La - 130 Years of Historical Milestones and Development Aspirations", the book exhibition "Son La - A Land of Legends"; launched the "Week of Lifelong Learning 2025" and the Son La Book Fair 2025.

Celebrating the cultural values ​​of ethnic groups on the Moc Chau plateau.

The 2025 Moc Chau Culture and Tourism Week, with its many attractive activities, aims to preserve, honor, and promote the unique cultural identity of the ethnic groups living on the Moc Chau plateau. This annual event is organized to concretize the orientation outlined in Conclusion No. 94-KL/TU dated January 23, 2021, of the Provincial Party Committee on the development of tourism in Son La province until 2025, with a vision to 2030. It also aims to create unique and attractive tourism products, attracting a large number of tourists to experience and explore the Moc Chau National Tourist Area – a world-leading natural destination.

The distinctive modernized costumes of the Hmong ethnic group.

The Mong ethnic group in Son La province accounts for over 16% of the province's total population, comprising various subgroups such as Mong Do, Mong Lenh, Mong Si, Mong Du, etc. While preserving the original values ​​of their traditional clothing, the Mong people also innovate and modernize their attire, maintaining their identity while adapting to contemporary styles.

Preserving the cultural beauty of the La Ha ethnic group.

The La Ha people in Muong La commune possess many unique traditional cultural features, reflected in their clothing, music, rituals, and cuisine. In recent years, Muong La commune has focused on raising people's awareness of the value of traditional culture and working together to preserve the cultural identity of the ethnic group.

Creating a positive impression and image of Son La in the National Achievements Exhibition.

VHO - Participating in the "Exhibition of National Achievements on the occasion of the 80th anniversary of National Day" with the theme "Son La - Historical imprint, cultural colors and aspirations for development," the Son La Department of Culture, Sports and Tourism developed a design concept and exhibition space using 3D models; organized indoors on an area of ​​180m2.

Unique culture

Late in the afternoon, as the sun sets, the sound of the Hmong flute echoes through the mountains of Ta Xua. In the courtyard of the Chung Trinh village cultural center, young men and women gather in a circle, engrossed in the dance and love songs of "gau plenh." Amidst the majestic mountain scenery and cloud-filled landscape, the unique Hmong culture brings a distinctive character to the highland commune of Ta Xua, becoming a potential area for community tourism development.

The Thai people in Son La preserve the cultural heritage.

Son La province is home to 12 ethnic groups, with the Thai people accounting for nearly 54%. Throughout their lives, the Thai people in Son La have always prioritized preserving and promoting their unique cultural identity, ensuring that this tradition continues to flow, enriching the diverse cultural tapestry of Vietnam's ethnic groups.

Creating a positive impression and image of Son La in the National Achievements Exhibition.

VHO - Participating in the "Exhibition of National Achievements on the occasion of the 80th anniversary of National Day" with the theme "Son La - Historical imprint, cultural colors and aspirations for development," the Son La Department of Culture, Sports and Tourism developed a design concept and exhibition space using 3D models; organized indoors on an area of ​​180m2.

Preserving the traditional beauty of national culture.

Son La is a land rich in cultural identity, home to 12 ethnic groups. This diversity has created a wealth of cultural heritage, encompassing languages, costumes, folk songs, festivals, and indigenous knowledge.

Son La - A historical landmark, a vibrant cultural tapestry, and a yearning for development.

VHO - The People's Committee of Son La province has just issued Decision 1822/QD-UBND on the implementation of the plan to participate in the Exhibition of Economic and Social Development Achievements on the occasion of the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025) with the theme "Son La - Historical imprint, cultural colors and aspirations for development".

The cultural beauty of the Khang ethnic group in Son La

The Khang ethnic group accounts for 0.75% of the total population of Son La province, with nearly 10,000 people. They are one of the minority ethnic groups with many unique cultural features, including traditional festivals, folk songs, and folk dances that reflect their distinct ethnic identity, preserved to this day. Among these, the Tang Bu dance stands out, a unique dance depicting agricultural production and daily life activities of the people.

A guardian and disseminator of folk dance art.

With 26 years dedicated to professional dance, Meritorious Artist Lo Duc Tho, choreographer at the Provincial Music and Dance Theatre, has always tirelessly explored and created graceful, flowing folk dances that are rich in national identity, leaving a lasting impression on viewers.

Famtrip group surveys tourist destinations in Thanh Hoa province.

Continuing their program of surveying typical tourist areas and destinations in Thanh Hoa province, on March 14th, the Famtrip delegation, with the participation of the Tourism Association, businesses, and travel companies from the Northwest provinces, visited Sam Son beach resort and experienced the "Up and Down the Ma River" tour.

Famtrip delegations from the Northwest provinces surveyed tourist areas and sites in Thanh Hoa province.

On March 12th, a Famtrip delegation comprising representatives from over 50 companies, travel agencies, tourism associations, and media outlets from the Northwest provinces visited and surveyed famous tourist areas and attractions in Thanh Hoa province. Son La province also participated in the program with 9 representatives from tourism service companies and businesses.

Preserving and promoting the traditional culture of the Khơ Mú ethnic group.

Despite being influenced by modern cultural exchange, the Khơ Mú ethnic people in Cang Ôn village, Mường Và commune, Sốp Cộp district still preserve, protect, and promote their traditional values ​​through clothing, folk songs, musical instruments, festivals, and beliefs.

Preserving the cultural tradition of beeswax painting on fabric.

(baosonla.org.vn) - Nowadays, in modern society, Hmong ethnic costumes are sold in markets and clothing stores, but many Hmong women in Ngoc Chien commune, Muong La district, still preserve, maintain, and maintain the traditional sewing of their ethnic group's costumes.
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