On the morning of July 27th, comrades Hoang Van Nghiem, Member of the Central Committee of the Party, Secretary of the Provincial Party Committee, Head of the Provincial National Assembly Delegation; Lo Minh Hung, Standing Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Council; Nguyen Dinh Viet, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; along with comrades in the Standing Committee of the Provincial Party Committee, the Standing Committee of the Provincial People's Council, the Provincial People's Committee, the Provincial Committee of the Vietnam Fatherland Front; and leaders of provincial departments, agencies, and organizations laid flowers and offered incense at the Monument of President Ho Chi Minh with the people of the Northwest ethnic groups, the Temple of President Ho Chi Minh at the Northwest Square; visited the Son La Prison Martyrs' Cemetery; and offered incense in commemoration of the heroic martyrs of Son La Prison, on the occasion of the 79th anniversary of the Day of War Invalids and Martyrs (July 27, 1947 - July 27, 2026).

On the morning of July 27th, as part of the "Returning to the Roots" event series in 2026, the Department of Culture, Sports and Tourism inaugurated a thematic exhibition: "The 1943 Prison Break" at the Son La Prison National Special Monument.

On July 23rd, the 22nd Conference on Coordination in Cross-Border Drug Prevention and Control in 2026 was held in Son La province between the provinces of Dien Bien, Son La, Thanh Hoa, and Nghe An (Socialist Republic of Vietnam) and the provinces of Hua Phan, Phong Saly, Luang Prabang, and Xieng Khouang (Lao People's Democratic Republic).

Instead of focusing solely on sightseeing, Son La's tourism industry is undergoing a significant transformation by boosting investment and upgrading its range of entertainment and recreational services combined with local cultural experiences. This groundbreaking strategy is helping the locality increase spending, extend the length of stay, and create momentum for sustainable development.

The traditional stilt houses nestled on the mountainside, the sounds of the bamboo flute, the Xoe dance, meals imbued with the flavors of the mountains and forests, and the peaceful rhythm of life of the ethnic minorities are becoming the unique attractions of Son La tourism. Recognizing the trend of experiential tourism, many localities have developed homestay models linked to the preservation of traditional culture, creating jobs, increasing income for the people, and contributing to the preservation of traditional cultural values.

Located within the Moc Chau National Tourist Area and boasting stunning natural landscapes with a system of pristine and majestic waterfalls, the To Mua region is increasingly attracting tourists to explore and experience it on their journey through Northwest Vietnam, opening up opportunities for the local tourism industry to thrive.

Located at an altitude of over 1,600 meters above sea level, Ngoc Chien commune boasts pristine landscapes and abundant hot springs with temperatures ranging from 35 to 50°C in Luot village. Capitalizing on this advantage, the locality is promoting the development of eco-tourism and resort models, linked with the preservation and promotion of the unique traditional cultural values ​​of the Thai ethnic minority.

On July 16th, General Secretary and President To Lam, along with the Central Working Group, held a meeting with the Standing Committee of the Son La Provincial Party Committee to discuss the results of implementing the Resolution of the 14th National Party Congress, the Resolutions of Party Congresses at all levels, and major policies and resolutions of the Central Committee.

Speaking at the ceremony commemorating the 80th anniversary of the People's Public Security Force's Traditional Day and the 20th anniversary of the National Day for Protecting National Security (August 2025), General Secretary To Lam affirmed: The strength to protect the socialist Fatherland originates from the people, for the people, and relies on the people; the "people's support" is the foundation and the most sustainable support; the "people's security posture" is closely linked with the "national defense posture," forming an impenetrable wall against all dangers and challenges. For the past 20 years, the National Day for Protecting National Security has become a widespread political and social movement, arousing patriotism and civic responsibility, transforming every home, agency, and enterprise into a "fortress" protecting the peace of life.

On July 15th, General Secretary and President To Lam, along with a delegation from the Central Committee, attended the 2026 National Day for Protecting National Security in Long Luong village, Van Ho commune, Son La province.

To commemorate the 21st anniversary of the National Day for Protecting National Security (August 19, 2005 - August 19, 2026), on the afternoon of July 15, General Secretary and President To Lam, along with a delegation from the Central Committee, attended the National Day for Protecting National Security in Long Luong village, Van Ho commune, Son La province. Son La Newspaper and Radio & Television respectfully present the full text of the keynote address by General Secretary and President To Lam.

On the occasion of the 79th anniversary of the Day of War Invalids and Martyrs (July 27, 1947 - July 27, 2026), on July 15, General Secretary and President To Lam, along with a delegation from the Central Committee and leaders of Son La province, visited and presented gifts to families of policy beneficiaries and those who rendered meritorious services to the revolution in Van Ho commune and Thao Nguyen ward.

After nearly two months of launching and organizing the evaluation and scoring process, the Son La Tourism Gift Contest 2026 officially concluded on July 8th. The organizing committee held a summary and awards ceremony. Attending the ceremony were leaders from various departments and agencies of the province, as well as the authors and groups of authors whose entries won prizes.

On July 8th, the People's Committee of Ta Xua commune organized a Famtrip program to survey and experience destinations, and connect tourism tours and routes in Ta Xua in 2026.

While the winter and spring months from October to April are the peak of the "cloud-hunting season" with bustling crowds, Ta Xua in summer offers a rare moment of peace and tranquility. Visitors during this season can enjoy the cool, ideal atmosphere to escape the heat and a relaxed, uncrowded environment.

Upholding the spirit of solidarity, cooperation, courage, resourcefulness, and creativity, with the motto "proactive prevention, maintaining internal stability is key, early detection, and remote handling," the Foreign Security Department of the Provincial Police has proactively advised and implemented comprehensive solutions to ensure national security, maintain political stability, and effectively serve the province's socio-economic development and foreign affairs tasks.

On the afternoon of July 8th, Mr. Dang Ngoc Hau, Vice Chairman of the Provincial People's Committee, chaired a meeting on the progress of detailed planning and investment proposals for the construction of the Chieng Khuong main border gate. Attending the meeting were leaders from several departments and agencies, the Provincial Border Guard Command, Son La Customs, and the People's Committee of Chieng Khuong commune.

On July 3rd, the Organizing Committee and the Judging Panel of the Son La Tourism Gift Contest 2026 met and proceeded to score the submitted entries.

In the context of integration and development, building cultural life at the grassroots level is no longer simply a movement to improve the spiritual lives of the people, but also a driving force for sustainable development. On the path of reform, many good solutions and effective models are being implemented at the grassroots level, transforming people's lives and moving towards a new cultural landscape that is both modern and rich in identity.

On June 26, 2026, the Department of Culture, Sports and Tourism of Son La province issued document No. 1888/SVHTT&DL - QLBCXB regarding information, propaganda, and participation in the 12th National Award for External Information.

On the morning of June 28th, a high-level delegation from Son La province, led by Comrade Hoang Van Nghiem, Member of the Central Committee of the Communist Party of Vietnam, Secretary of the Provincial Party Committee, and Head of the Provincial National Assembly Delegation, visited, held talks with, and signed a Memorandum of Understanding on cooperation with Udomxay province. Receiving and working with the delegation from Udomxay province was Comrade Bun Khong La Chiem Phon, Member of the Central Committee of the Communist Party of Vietnam, Secretary of the Provincial Party Committee, and Chairman of the Provincial People's Council of Udomxay.

Economic diplomacy plays a leading role in mobilizing external resources, enhancing competitiveness, and promoting sustainable socio-economic development for localities. Therefore, Son La province has proactively expanded opportunities through a series of multilateral and bilateral diplomatic activities.

Continuing their visit and working trip to the Lao People's Democratic Republic, on the morning of June 27th, the high-level delegation from Son La province, led by Mr. Hoang Van Nghiem, Member of the Central Committee of the Communist Party of Vietnam, Secretary of the Provincial Party Committee, and Head of the Provincial National Assembly Delegation, held talks with the leaders of Bokeo province and signed a Memorandum of Understanding on cooperation between the two provinces for the period 2026-2029. Receiving and working with the delegation was Major General Pen Khan-But Chan Pheng, Member of the Central Committee of the Lao People's Revolutionary Party, Secretary of the Provincial Party Committee, and Chairman of the Provincial People's Council of Bokeo province.

Located at an altitude of 1,600 meters above sea level, Xim Vang commune boasts a wild and majestic beauty with terraced rice fields shrouded in clouds, appearing and disappearing at the foot of Phu Sa Phin peak. This land also holds mysteries from the ancient Khe Ho rock carvings, with unique characters and shapes that have yet to be fully deciphered, becoming an intriguing piece that attracts visitors to explore and admire.

While Sơn La captivates visitors during the day with its lush green tea hills, vibrant flower seasons, and majestic natural landscapes, at night, visitors are immersed in the unique cultural activities of the local ethnic communities. Under the shimmering lights, the graceful Xòe dances, the melodious sound of the Hmong flute, and the community cultural exchanges create a colorful nighttime spectacle. Each experience is a journey of discovery into the life, customs, and traditional cultural values ​​preserved through generations, contributing to Sơn La's unique charm.

Son La province is home to 12 ethnic groups, each with its own distinct cultural identity. Along with preserving and promoting traditional cultural identities, local authorities have transformed culture into a crucial resource for tourism development. From festivals and folk songs to traditional crafts and community living spaces, these elements are preserved, restored, and transformed into attractive tourism products that draw visitors for exploration and unique experiences.

Son La cuisine is not only appealing because of the fresh produce from the Northwest mountains, but also captivates diners with its distinctive spices that embody the flavors of the highlands. From mac khen and doi seeds to cham cheo, each spice contributes to a unique flavor, creating the distinctive identity and unforgettable allure of this highland cuisine.

Leveraging its potential and strengths, Moc Chau plateau is developing many unique agricultural products linked to tourism. The combination of high-tech agriculture and experiential tourism at Moc Chau's vineyards is creating a new direction, offering tourists impressive photo opportunities while also demonstrating economic efficiency and promoting sustainable rural development.

In recent years, many women in the border areas of our province have embraced technology, applying digital platforms to production, business, and product promotion. Digital technology is opening up new opportunities to help ethnic minority women expand their markets, increase their income, and assert their role in local economic development.

(sonla.gov.vn) In order to strengthen the management of relics and the preservation, restoration, and rehabilitation of historical and cultural relics and scenic spots in the province in the coming time, the Department of Culture, Sports and Tourism issued document No. 1783/SVHTT&DL-QLVHGĐ dated June 19, 2026 on strengthening the management of relics and the preservation, restoration, and rehabilitation of historical and cultural relics and scenic spots.